I wasn’t sticking my neck out far in a late December post predicting a boom year for non-broadcast video. Six weeks into 2015 plenty is happening:
*Publications of all kinds (Fortune for instance) are announcing new services and upgrades.
*Reuters, traditionally a business-to-business provider, has made good on promises to launch a daring gamble — Reuters TV, a direct- to-consumer video app, targeting millennials and their smart phones and programmable into a customized 5 to 30 minute show.
*My friends at the American Press Institute published a good report last week on best practices in video production and revenue. Serial entrepreneur David Cohn, who recently passed through Poynter, has a good riff today on avoiding tired broadcast conventions.
But I also stand corrected on one bit of common wisdom — that video only works for big organizations and that even they are challenged to scale sufficiently. Read more