Rick Edmonds

Researcher and writer for Poynter Institute on business and journalism issues. Co author, State of the News Media 2006. ExSP Times and Phil Inquirer


Anchorage Daily News homepage _ via Newseum.

Alaska newspaper sale: a second look at money, logic behind purchase

The news out of Anchorage Tuesday afternoon had one of those story lines too good to check — plucky little digital upstart Alaska Dispatch is buying the legacy Anchorage Daily News for $34 million from The McClatchy Co.

Well, yes. But several accounts, including those of The Associated Press and Reuters, neglected to mention that Alaska Dispatch owner Alice Rogoff is married to multi-billionaire David Rubenstein, co-founder of The Carlyle Group private equity firm. The Dispatch, in its thorough takeout on Rogoff, noted that she is wealthy in her own right. Her father was an engineer and businessman who invented a key component of GPS systems and cell phones.

So the financial story is that another rich person has bought another hometown paper.  A little twist was that the Anchorage Daily News was not for sale until Rogoff made her offer.… Read more

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What went wrong at Digital First Media — and what’s next?

The announced shutdown of Digital First Media’s national newsroom Wednesday and the probable sale of its 75 daily newspapers later this year is a significant jolt to those who believe a viable business model for rapid transformation of legacy operations is close at hand.

CEO John Paton’s explanation in his blog that the company has decided to dismantle Project Thunderdome “to go in a new direction” barely hints at the converging economic troubles.

Most basically, the very able editor Jim Brady (a Poynter National Advisory Board member) and his lieutenants were like a crack auto racing team trying to succeed in a highly competitive field driving Chevy Cobalts.

The two companies that were merged into Digital First, Journal Register and MediaNews, have both been through bankruptcies, Journal Register twice.… Read more

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Oregonian Digital Shift

Advance defends bonuses for reporters who post frequently and join comment chains

Advance’s quota and bonus system at The Oregonian came in for heavy criticism last week, prompting a rejoinder from the typically close-mouthed private company.

In a note to senior executives shared with Poynter, Advance Local’s President Randy Siegel says that each newsroom “decides how to structure its own bonus program and what qualitative and quantitative criteria will be used.” He adds “every one of our local plans is different and will doubtless evolve over time.”

Siegel also includes recommendations on rewards from “an internal committee of Advance journalists.” It puts quality at the top of the list, and says prolific digital posters should not be considered “exemplary” unless their work rates high on that dimension too.

The Oregonian is in the middle of a switch having reduced print delivery to four days a week and giving higher priority to breaking news on the Oregon Live website.… Read more

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Pew finds embattled newspaper industry still pulls in more than half of all news revenue

Pew’s 11th annual State of the News Media report, out this morning, offers fresh measures of news media revenue and news staffing at digital-only start-ups. Both findings are arresting for those of us in the news-about-news business but also shed light on the well-being of the industry as a whole.

Among the highlights:

  • The Pew research team attempted a revenue estimate for all the branches of the United States news industry it has covered in past reports. The surprising conclusion: Even though newspaper advertising revenue has fallen by half over the last decade, including subscriptions and other revenue, the industry still accounts for $38.6 billion of $63.6 billion in news revenue per year. That is roughly 61 percent of the total.
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At Newspaper Association of America conference, content — and passion — make a surprise appearance

I went to last week’s NAA mediaXchange conference in Denver anticipating I would hear plenty of talk of big data, native advertising, mobile apps and social media. And I did. A less expected discovery: the concept of focusing coverage in a given paper’s print editions and website on a handful of “passion topics” particular to that community is picking up steam.

Make no mistake. Advertising sales and revenue are still the main event when 1,000 business side execs and vendors gather. But having attended many an NAA or investors conference where news and journalism made only a cameo appearance, I am heartened to see distinctive content given its due as a strategic investment in the industry’s future.… Read more

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Young woman in office working on desktop

Time to ditch uniques and page views for engagement in measuring digital audiences

When Nieman Lab’s Josh Benton asked me in December for a New Year’s prediction, I leaned toward the bombastic and led my wish list for 2014 as follows:

Ditch uniques and develop a better metric. Then-Newspaper Association of America president Mark Contreras was right when he made this case four years ago. It still hasn’t happened. One- or two-time visitors are not a business opportunity — they are an accident.

So we are two-and-a-half months into the year, and I am sorry to report that uniques and its evil twin, page views, are still with us — offered as the basic yardstick for digital audience for both individual sites and whole industries.

But I took cheer last week when three separate sources made the case that attention and engagement matter more.… Read more

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A USA Today newspaper box is shown in Charlotte, N.C., Tuesday, Sept. 29, 2009. (AP Photo/Chuck Burton)

USA Today’s two-year strategic overhaul gains traction

(This case study, the fourth in an occasional series, was underwritten by a grant from the Stibo Foundation.)

USA Today has probably changed more in the last two years than in its previous 30.

Always a circulation-driven enterprise, the paper now has a radically different audience strategy, substituting mobile app traffic for the rapidly falling readership of its legacy print edition and folding a new condensed USA Today section into the largest 35 of Gannett’s 81 community newspapers.

Publisher Larry Kramer and his hand-picked editor, David Callaway, brought several decades of digital experience to the formidable task of finally breaking away from a print-first culture in the USA Today newsroom.

That these things happened has been reported by the company in recent presentations to investors, in two stories by the Wrap’s Sharon Waxman and in a nice summary piece this week by David Cay Johnston at CJR.com.… Read more

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Marc Andreessen (AP photo)

What Marc Andreessen got right and got wrong in his future of news manifesto

When the history of journalism’s turnaround is written some years hence, I think 2013 and 2014 will go down as years when Internet billionaires, the new Carnegies and Rockefellers, stepped into the fray in a big way — Jeff Bezos, Pierre Omidyar (and let’s not forget more traditional rich guys John Henry and Warren Buffett).

Now comes Marc Andreessen, Netscape founder and venture capitalist, with a take on the future of the business that is wildly optimistic, dare we say, irrationally exuberant.

His essay last week on where news is headed, well summarized in a Wired piece and readable itself, projects exponential growth in market demand. Andreessen sees solid Internet businesses with strong financial backing coming into their own even as legacy platforms continue to falter.… Read more

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NAA: ‘Print only’ still more than half of newspaper audience even as digital grows

A new analysis of the most recent newspaper audience reports suggests a surprising split in reading habits. Digital audience continues to grow. Mobile audience is growing quickly. Mobile-only audience, though much smaller, has grown to 7 million.

Yet more than half of newspaper audience — 54 percent as measured by Scarborough research in 150 large markets — still read their local paper’s news report only in print.

There is an important qualifier to that finding. The 54 percent may consume a substantial amount of national news on various digital platforms, but even with the growth of print + digital access subscriptions, they do not visit their hometown paper’s website.

John Murray, the Newspaper Association of America’s vice president of audience development, generated a number of other headline findings in his analysis published on the NAA site (members-only) earlier this month:

  • Total daily circulation was up 3 percent year-to-year and Sunday circulation 1.6 percent among 541 daily papers reporting results to the Association of Audited Media (AAM) for the six-month periods ending Sept.
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Deseret News, Atlantic find common ground for collaborative series on fathers

Content partnerships have been quite the vogue lately, and this morning The Atlantic and the Deseret News add a new chapter — a jointly produced four-part series on absent fathers and broken families, running on the sites of both publications.

At a glance this would appear a long-distance odd couple — the church-owned newspaper in Salt Lake City and the venerable Boston-bred monthly, now based in Washington. But there is an affinity — each is recognized as a leader in digital business model transformation. New approaches to content are part of the innovation formula.

“Collaboration will be a fruitful model going forward,” Deseret editor Paul Edwards said in a phone interview Friday. “Editorial specialization is a logical response to the nature of the Web. So there needs to be trading to acquire content and share expertise.”… Read more

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