Shane Snow

Shane Snow is the cofounder of Contently, an agile publishing platform for brands and marketplace for professional freelance journalists.


What journalists need to know about ‘content marketing’

When a major newspaper suspends a vendor for faking bylines and a bestselling author/journalist goes down in flames over fabricated quotes in the same month, the magnifying glass suddenly focuses inward on an industry meant to expose truth.

Add the … Read more

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How to use Urtak, a collaborative polling tool, to increase reader engagement

A week before Thanksgiving, conservative news site TheBlaze.com posted a story about whether retail stores should be open on the holiday. The post received more than 120,000 responses in less than two days, reaching 140,000 by the end of the … Read more

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7 steps for building an effective community management plan

The growth of social media in newsrooms has sparked the need for community managers — people who are responsible for regularly interacting with a site’s audience and executing a community growth strategy.

The challenge with a new profession like community … Read more

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