Jeremy Caplan
May 10, 2012
6:30 am
As journalism entities move beyond ads in pursuit of new revenue streams, events have proven a popular target. People who won’t pay $15 for a digital subscription, the theory goes, may pay $20 instead for wine, cheese and a panel… Read more
- Tools:
- Permalink
-
Jeremy Caplan
Apr. 27, 2012
9:31 am
Ever tried telling your life’s story in a minute? Melting years down into seconds is tough. Summing up a long-simmering passion project can be equally hard.
Whether you’re pitching a new journalism project to a friend or to a financier,… Read more
- Tools:
- Permalink
-
Jeremy Caplan
Apr. 18, 2012
6:30 am
When you’re getting a journalism startup off the ground, you face a number of decision points. Who do you partner with? How do you bring in revenue? How do you get the word out about your project? We’ll discuss
… Read more
- Tools:
- Permalink
-
Jeremy Caplan
Mar. 1, 2012
11:27 am
Entrepreneurs leading new journalism ventures confront numerous legal questions. How and when should I determine the appropriate legal structure for my business? What contracts should I use with partners, employees and investors? What legal issues should I be prepared for… Read more
- Tools:
- Permalink
-
Jeremy Caplan
Jan. 27, 2012
8:54 pm
When it comes to tools, entrepreneurial journalists have the advantage of being free. Free of the obligation to use a news organization’s clunky software packages. Free from layers of tech bureaucracy. And free from having to get approval to try… Read more
- Tools:
- Permalink
-
Jeremy Caplan
Jan. 11, 2012
10:13 am
Journalists love to dive in. Once we’ve got a topic in mind, we rush off to report, write/record, edit and publish. When launching a new venture, though, whether a local or niche site, an app, a network or something else… Read more
- Tools:
- Permalink
-
Jeremy Caplan
Oct. 27, 2011
6:48 am
- Tools:
- Permalink
-
Jeremy Caplan
Apr. 7, 2011
12:01 am
For every splashy new online news venture with a big name backer, from New York’s DNAInfo to Hawaii’s Civil Beat, there are a dozen smaller startups inching their way toward profitability. One such tiny new news venture, operated… Read more
- Tools:
- Permalink
-
Jeremy Caplan
Mar. 21, 2011
12:01 am
The appeal of many entrepreneurial ideas is that they solve big problems. These are problems that affect a lot of people in some small way, or a small number of people in a big way. Aim high, right? That’s the… Read more
- Tools:
- Permalink
-
Jeremy Caplan
Feb. 28, 2011
12:01 am
Whenever possible, build the first version of your journalism site/product/service before approaching potential funders. That way you can demonstrate that your product is already working. It’s more effective to talk about what you’re doing now than to speak about
… Read more
- Tools:
- Permalink
-