Jeremy Caplan


How startup sites can take advantage of emerging revenue streams

As journalism entities move beyond ads in pursuit of new revenue streams, events have proven a popular target. People who won’t pay $15 for a digital subscription, the theory goes, may pay $20 instead for wine, cheese and a panel … Read more

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3 ways entrepreneurial journalists can successfully pitch their projects

Ever tried telling your life’s story in a minute? Melting years down into seconds is tough. Summing up a long-simmering passion project can be equally hard.

Whether you’re pitching a new journalism project to a friend or to a financier, … Read more

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Tips for journalists preparing to launch a startup site

When you’re getting a journalism startup off the ground, you face a number of decision points. Who do you partner with? How do you bring in revenue? How do you get the word out about your project? We’ll discuss these

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Practical tips, resources for entrepreneurial journalists with legal questions

Entrepreneurs leading new journalism ventures confront numerous legal questions. How and when should I determine the appropriate legal structure for my business? What contracts should I use with partners, employees and investors? What legal issues should I be prepared for … Read more

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Cheap & useful tools that can help entrepreneurial journalists be more efficient

When it comes to tools, entrepreneurial journalists have the advantage of being free. Free of the obligation to use a news organization’s clunky software packages. Free from layers of tech bureaucracy. And free from having to get approval to try … Read more

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4 ways to start researching the market for your new journalism venture

Journalists love to dive in. Once we’ve got a topic in mind, we rush off to report, write/record, edit and publish. When launching a new venture, though, whether a local or niche site, an app, a network or something else … Read more

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streetfight

4 lessons for hyperlocal media from inaugural Street Fight Summit

Deals don’t mean dollars. That was a point of consensus at the inaugural Street Fight Summit in New York City Oct. 25 and 26. Over two days, the summit’s 60 presenters and panelists analyzed their adventures in the trenches of … Read more

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How to get to $200K: Lessons in building a profitable niche news site

For every splashy new online news venture with a big name backer, from New York’s DNAInfo to Hawaii’s Civil Beat, there are a dozen smaller startups inching their way toward profitability. One such tiny new news venture, operated out … Read more

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How entrepreneurial journalists can identify opportunities

The appeal of many entrepreneurial ideas is that they solve big problems. These are problems that affect a lot of people in some small way, or a small number of people in a big way. Aim high, right? That’s the … Read more

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market

How to pitch entrepreneurial ideas to non-journalists

Whenever possible, build the first version of your journalism site/product/service before approaching potential funders. That way you can demonstrate that your product is already working. It’s more effective to talk about what you’re doing now than to speak about what

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