I am watching with interest the rise in the number of journalists with the title of social media editor (or something similar) within news organizations. This signals how seriously media outlets are taking social media, thinking about it strategically and incorporating it into workflows and overall output.
In recent weeks, I have had the chance to interact with several folks with such titles. Getting to know them and what they are dealing with and thinking about has been fascinating. In the weeks and months ahead, I will try to share some of that here and in my workshops.
If you want to get a sense of what these folks are reading/sharing, please take a look at the Twitter list that I created at http://twitter.com/sreenet/socmedia-editors. If you are not on Twitter, just bookmark that page and check in every once in awhile to get a flavor of what they are up to. Some have the words “social media” in their title, others are called things like community manager (Hello, Matthew Simantov); communities editor (Hello, Mathew Ingram); audience interaction producer (Hello, Eric Kuhn).
I met many of those folks through the convening efforts of the dynamic Jennifer Preston, the first social media editor at The New York Times (and an adjunct professor at Columbia J-school).… Read more