sree sreenivasan

Columbia Journalism Professor
Poynter Visiting New Media Professor
WNBC-TV Tech Reporter

News Orgs Take Social Media Seriously by Hiring Editors to Oversee Efforts

I am watching with interest the rise in the number of journalists with the title of social media editor (or something similar) within news organizations. This signals how seriously media outlets are taking social media, thinking about it strategically and incorporating it into workflows and overall output.

In recent weeks, I have had the chance to interact with several folks with such titles. Getting to know them and what they are dealing with and thinking about has been fascinating. In the weeks and months ahead, I will try to share some of that here and in my workshops.

If you want to get a sense of what these folks are reading/sharing, please take a look at the Twitter list that I created at If you are not on Twitter, just bookmark that page and check in every once in awhile to get a flavor of what they are up to. Some have the words “social media” in their title, others are called things like community manager (Hello, Matthew Simantov); communities editor (Hello, Mathew Ingram); audience interaction producer (Hello, Eric Kuhn).

I met many of those folks through the convening efforts of the dynamic Jennifer Preston, the first social media editor at The New York Times (and an adjunct professor at Columbia J-school).… Read more

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Archived Chat: How Can Twitter Best Practices Help Me Teach Journalism?

In this week’s live educator chat, Columbia University’s Sree Sreenivasan provided various examples of best practices in Twitter and explained how these best pracices can help journalism educators in their teaching.  

Sreenivasan pointed to “Twitter Guide for Newbies and Skeptics” as a good resource. For links to additional resources, click on the replay below.

<a href=”″ >How Can Twitter Best Practices Help Me Teach Journalism?</a>… Read more



I recently sent around a YouTube video I had created about one of my journalism heroes, Reggie Stuart, corporate recruiter for McClatchy. You can see the piece and video about Stuart at this link – or just watch the video below.

Bill Mitchell
, editor of Poynter Online, had a suggestion:

What would you think of doing next week’s Web Tip pegged to this item — a how-to that explains what you used to capture the video, how you uploaded it, how you embedded the YouTube code in your blog page, etc.

Read all 300+ Web Tips since Sept. 2001.

Web Tips by e-mail:

Click here to receive (sent Thursdays at noon)


It’s the kind of basic skill more and more in our audience(s) are looking for, and I think it would have equal relevance to editors (charged with getting people to do this kind of work) and to reporters (who need to learn the hands-on)…

I have learned to obey Bill’s gentle suggestions, so here goes.

What might look like a complicated product is relatively straightforward, once you know the steps. That piece was executed using a combination of tools and free software that are easily available.… Read more


Tracking Media Changes

Featured Links:

2006 Edition of Save This Tip: Sree & Jon

Read all 300+ Web Tips since Sept. 2001.

Web Tips by e-mail:

Click here to receive (sent Thursdays at noon)


Keeping up with all the media changes around us isn’t easy. For years, I’ve kept a set of old-fashioned files, filled with clippings and Web printouts. I also kept some files on my computer that I would send around when reporters would call to ask about new-media developments.
Recently, I have taken another approach. I now have an easily accessible Web page where I have been adding articles for my students and me to read. I have been told it’s useful by folks who have seen it, so I am sharing it with you.
Go to and you will find a link to a continuously updated list of stories about various aspects of the news business. Topics include the future of newspapers, online video, new journalism ventures and much more. I have also created a list of Web sites I read regularly, along with a collection of stats. This is very much a work in progress, so I would love feedback and your own link suggestions.
Read more


Photoshop Alternatives

I am a fan of Adobe Photoshop, the powerful image-editing software that graphic designers love. But I find myself using it less often than I used to. In fact, my usage has fallen off dramatically. The main reason is that I find I often don’t need all the firepower it has to offer.

Most of the time, I am just doing some simple cropping and resizing of photos. To use Photoshop, which takes (what feels like) a long time to load, seems like overkill. Besides, I often need to do some image editing while I am away from my main office computer, the only one of my three computers that even has Photoshop on it. And the reason most of my computers don’t have the program is that, at $649, it’s too expensive. Even the much cheaper and less powerful Photoshop Elements, at $99, feels like overkill most of the time.

I have been increasingly relying on free, Web-based photo editors that require no downloads and can be easily accessed just about anywhere in the world. They mostly work the same way: You go to the site, upload the photo you want to edit (or put in the photo’s URL if it’s already online somewhere) and then make the changes to the photo right away on the screen.… Read more


Save This Tip, 2005

Time for the annual year-end roundup
of our favorite Web Tips. The idea is to put together a list of
the most useful tips, Web sites and columns from the past year so that
you can have them all in one place. You’ll find mine below. Jon Dube’s
favorites, in Part II of this column, are here.

A big thank you and season’s greetings to Poynter readers. We
rely on you for tips and feedback to do our work (speaking of readers,
please join the 100+ of them who are helping with the Web Tips Frappr
Project details below).

Here are my favorite tips.

Improve Your Work:

Sites & Services:

Reporter Resources:

Read more

Save This Tip!

We let 2006 slip by without doing our annual roundup of our most useful tips, Web sites and columns. To make amends for that, let’s start the year with some useful lists.


2005 editions of Save This Tip: Sree | Jon

2004 editions of Save This Tip: Sree | Jon

2003 editions of Save This Tip: Sree | Jon

Read all 300+ Web Tips since Sept. 2001.

Web Tips by e-mail:
Click here to receive (sent Tuesdays at noon)

Here are some of my more useful Web Tips columns:

Some of Jon’s picks:

Here are some other lists worth checking out. 

If you’re into year-end lists, you need to see one of my favorite compilations, the annual list of dozens of year-end lists that’s compiled by (here’s 2005 and 2004).… Read more


Tracking Books

We’ve all heard about authors obsessed with the rankings of their books — some who go as far as temporarily manipulating the rankings by buying copies of their own books in bulk. But non-authors are often interested in book rankings, too (or else we wouldn’t have so many kinds of bestseller lists).

The standard Amazon rankings that are updated hourly are interesting, but not very useful. (Below you will find some links that have more information — including critiques — about the rankings themselves.)

I want to tell you today about, a site I have been using to track books I am interested in. It takes Amazon’s rankings and tracks them over a longer period of time. Think of it as way to go beyond the bestsellers, to the slow sellers and the barely sellers. Here’s the description, from the site:

TitleZ provides:
  • Data: Instantly retrieve historic and current sales rankings from Amazon and create printable reports with 7-, 30-, 90-day and lifetime averages
  • Trends: Easily see how topics or titles perform over time; measure the competition; understand what’s hot
  • Insight: Improve decision-making; know what to publish and when

I use it to keep an eye on a dozen books or so, constantly adding and removing titles.… Read more


Sites We Read

I am often asked for a list of Web sites I read. I am equally curious about what some of my friends, colleagues and readers read, so I thought I would turn this into a group exercise. I will, starting today and in occasional future columns, describe a site I read multiple times every day. I will try to mix it up so there are both blogs and other kinds of sites. One thing you can be sure of: each is a site I read at least twice a day, unless I am on vacation or in a place without connectivity.

And I would like your help. If you know the site, please add your feedback, good or bad. In addition, please submit your must-read sites either via e-mail to me or in this feedback area attached this article.

To start us off: This is a blog of corrections compiled from around the media world. Sometimes funny, sometimes scary, always fascinating, this site is one of my first stops every day. Some days I stop by three or more times. Among the interesting things to note is the number of mainstream publications without corrections policies or listings. I first learned about it in this 2004 Poynter posting by Steve Outing:

All Errors, All the Time

It’s been said by many people that blogs are forcing traditional
journalism to evolve and improve.

Read more

LinkedIn, Anyone?


[After a summer hiatus, WebTips is back. Please send in your tips and

Like many journalists, I like to think that I am not just in the journalism business, but that I am also in the connecting business — helping various people find and connect with one another. These people can range from reporters looking for additional sources after they interview me, to students looking to be introduced to editors in certain news outlets, to random requests over the transom.

Connecting people, however, is a dicey game. Every time you connect a requester and a requestee (are these real words?), you are putting your own reputation on the line. If the requester asks to be connected to a certain kind of requestee and the person you connect him or her to isn’t appropriate, you have wasted the requester’s time. Similarly, for each connection you try to make of a requestee, you have to be sure it’s a worthwhile connection and that the requestee won’t end up irritated with you for sending along someone less than professional.

So why take that risk every day, as I do? There’s something nice about making the right connections. Besides, I have come to look upon it as part of of my job.… Read more