Until recently, many journalists built their own sites to highlight and promote their work.
Now platforms like Pressfolios, Muck Rack, Clippings.me and Contently offer turnkey solutions. But do they offer a substantial enough advantage to justify the time required to compile, archive, digitize, organize, optimize, connect, upload and then maintain an anthology of brand-consistent clips, feature stories and — in some cases — multimedia work on yet another social platform?
Recruiters and HR departments simply “don’t always have the bandwidth” to research a candidate on the Internet, said Lars Schmidt, NPR’s senior director for talent acquisition. Schmidt said he prefers journalist portfolios that are clearly categorized. He also advises journalists to organize their portfolios according to the job they’re seeking.
For instance, “if the position requires audio,” Schmidt said, “have all your audio clips together and laid out in a way that makes it easy for whoever is trying to find it to find it quickly.”
For this piece, I compared online digital portfolio platforms from Clippings.me, Contently, Muckrack and Pressfolios.… Read more