Susanna Speier

Susanna Speier’s writing credits include Nature, The Denver Post, Newsweek/The Daily Beast and Scientific American. Her plays have been produced at HERE Arts Center, The Cocteau, The World Financial Center, The Tenri and Galapagos Arts Space. She has a Masters in Playwriting from Brooklyn College, C.U.N.Y. and a Bachelors in Liberal Arts from Hampshire College. Susanna also curates Pinterest boards on a freelance basis and uses Facebook, Tumblr and Twitter to manage social media campaigns on a freelance basis.


Dictionary Series - Resume

Digital portfolios for journalists: What are your options?

Until recently, many journalists built their own sites to highlight and promote their work.

Now platforms like Pressfolios, Muck Rack, Clippings.me and Contently offer turnkey solutions. But do they offer a substantial enough advantage to justify the time required to compile, archive, digitize, organize, optimize, connect, upload and then maintain an anthology of brand-consistent clips, feature stories and — in some cases — multimedia work on yet another social platform?

Recruiters and HR departments simply “don’t always have the bandwidth” to research a candidate on the Internet, said Lars Schmidt, NPR’s senior director for talent acquisition. Schmidt said he prefers journalist portfolios that are clearly categorized. He also advises journalists to organize their portfolios according to the job they’re seeking.

For instance, “if the position requires audio,” Schmidt said, “have all your audio clips together and laid out in a way that makes it easy for whoever is trying to find it to find it quickly.”

For this piece, I compared online digital portfolio platforms from Clippings.me, Contently, Muckrack and Pressfolios.… Read more

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How news orgs are using RebelMouse for blizzard, Fashion Week

Hunkering down for an anticipated blizzard is taking on new meaning for newsrooms experimenting with RebelMouse. The snow may be calling the shots. That isn’t stopping social media editors — many of whom also happen to be new to RebelMouse — from learning as they go.

There’s a RebelMouse page for Vine videos about the storm, for example. And Digital First is using RebelMouse to embed updating coverage with the hashtag #dfsnow.

NPR Social Media Product Manager and first time RebelMouse user Kate Myers aggregates tweets from a curated list of member stations and “reporters in the path of the storm.” Myers knows that vetting reporters according to geographic location and NPR affiliation does not guarantee the content will be topical but she is “going through and taking off unrelated things” retrospectively.… Read more

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Pinterest analysis: PBS, USA Today engage with readers most effectively

Several websites, including this one, have published articles recently about how journalists are using Pinterest. But none of these offers data-based analyses that measure whether newsrooms are using Pinterest to engage effectively with readers.

As a way of measuring engagement, follower counts are a basic metric. But knowing how critical the tweet to retweet ratio is for measuring engagement on Twitter, I sought to apply this principle to Pinterest. I wanted to compare average repin to pin ratios for a variety of local and national news organizations.

So, I submitted a request to three newly launched Pinterest monitoring services. I asked each to provide a board-by-board follower comparison and repin ratios for 13 big city dailies, broadcast news and financial publications. My editor and I selected news organizations that were active on Pinterest and represented diversity in audience size, geography, niche and ownership.… Read more

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