Posts by Vicki Krueger

About Vicki Krueger

Vicki Krueger has worked with The Poynter Institute for more than 20 years in roles from editor to director of interactive learning and her current position as marketing communications manager. She is the author of Cleaning Your Copy: Grammar, Style and More – a self-directed e-learning course that consistently is ranked as one of the most popular courses at Poynter News University. Other work includes producing "Best Newspaper Writing," the annual collection of the ASNE Distinguished Writing Award winners and finalists, and editing "Aim for the Heart," a book by Poynter's Al Tompkins for TV reporters and producers. You can follow her on Twitter at vkrueger.
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3 questions to guide your ethical decision-making process

As a journalist, you cannot rely on your institution, your brand or your colleagues to guide you down an ethical path. To build trust with your audience, you must create a solid body of sound ethical journalism that sets you apart. When considering the practice of ethics, ask yourself these questions: When do I make good ethical decisions? What skills … Read More
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Here's how you can use punctuation with power and purpose

To help readers, we punctuate for two reasons: To set the pace of reading To divide words, phrases and ideas into convenient spaces You will punctuate with power and purpose when you begin to consider pace and space. Think of a long, long, well-written sentence with no punctuation except the period. Such a sentence is a long, straight road with … Read More
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Want to be a better journalism entrepreneur? Here are 5 big factors to consider

As you manage your journalism business, it’s useful to step back periodically to look at the big picture. Schedule time to look at your overall strategy, how you’re positioning your business, and what your strengths, weaknesses and opportunities are. Here’s a framework to help you do that, called the five Cs. Company What are our strengths? What do we do … Read More
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Tools for Smart Science Journalism: The Perception Barrier

Barriers between journalists and scientists can make journalists' jobs more difficult, and they can lead to unintentional misinformation and confusion.  These barriers have a lot to do with the vastly different environments in which journalists and scientists operate. One of the biggest barriers is the perception each group has of the other. Scientists say: Journalists are imprecise and impatient. They … Read More
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Accuracy and verification in the digital age: the human factor in errors

If you ask a journalist how a particular mistake occurred, you might hear, "I was rushed and didn't check." Or, "I made a typo.” These are valid reasons, but they pertain only to a specific incident. To think an error is something we alone cause or control is to ignore the larger systems and factors at play. Saying that you … Read More
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The Language of Coaching: The Writing Process

When the reporter and coach work together during the writing process, you’ll see that investing a little time early saves a lot of time later. Two minutes invested in the idea step can cut reporting time in half. Two minutes invested in the organize step sends the reporter into the draft and revise steps knowing what to say and how, … Read More
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Here are 5 tips for analyzing media messages

Five core principles underlie every media message. You can use these to evaluate the truth, accuracy and relevance of any information you're reading, seeing or hearing. Messages are constructions. Someone thinks long and hard about any print or electronic message that is produced: What it will look like; what it will say; and what it will do. Ask: What's behind … Read More
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Cleaning Your Copy: Ways to Use Colons

There are several ways you can use colons in your writing. Use a colon instead of a period between two sentences that present contrasting ideas. The researchers expected to solve the puzzle of the disease: Instead, they found more questions. Use a colon between two clauses (complete thoughts) when the second thought adds to the first. He explained … Read More
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Writing for the Ear

Want to produce an engaging audio story? Make sure it has these elements: Tell a story. This might seem self-explanatory, but it's essential and doesn't always happen. Identify a conflict. This doesn’t mean an argument or disagreement. A conflict involves someone who wants something and faces obstacles to get it. Know who the main characters are. Most good stories have … Read More
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Social Media: Strategies and Tools for News

The key to any project is metrics — without ways to measure progress toward the goals you set, how do you know whether what you are doing is working? Before you start just looking at data, you have to identify what you want to know. No matter what other goals you have, you will probably want to ask these questions: … Read More
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Fundamentals of Editing: Structure

Structure is the glue that holds writing together. To determine whether the piece has a solid structure, ask these questions: Are facts presented in a logical order? Does the story follow a coherent path from Point A to Point B? Will readers understand the sequence of events? Is the context clear? Are terms defined? Are relationships apparent? Here are the … Read More
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Florida's Sunshine Laws: Public Records

Florida is one of only a handful of states that has both a constitutional and statutory right of access to the meetings and records of its government. The constitutional right of access applies to all three branches of state government — the executive, the legislative and the judiciary. All records are presumed open and subject to disclosure unless there is … Read More
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Help! for Writers: Procrastination

Almost all writers procrastinate, and procrastination can take many forms. One writer daydreams, another eats, another walks, another checks email, another talks, talks, talks. But what would happen if we viewed this period of delay as something constructive rather than destructive? Each act of procrastination can become a time of planning and preparation. Here are some tips for turning “procrastination” … Read More
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Five Steps to Multimedia Storytelling: Using Video

As you plan your multimedia story, you have to decide which tools (video, audio, photos, graphics, etc.) would best tell each part of the story. Video is best for depicting action, taking a reader to a place central to the story, or for hearing and seeing a person central to the story. Here are some general guidelines for video: Keep … Read More
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Introduction to Reporting: Describing Your Beat

Beats define what you will cover. They identify the people to interview and the topics to investigate. They highlight the objectives and expectations that you (and your colleagues and supervisor) can use to make better decisions about the stories you tell. Like a job description, a beat description outlines the tasks and territory of your beat. No matter what media … Read More