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How Demand Media's Business Model Can be Applied to Niche Sites
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Search Advanced Syntax

Please Note: The techniques below will only work if you choose Advanced Syntax from the drop down menu.
At its simplest, a search query can be just a word. But with the tips below, you can refine your search to give you more complete results.
  • Look for a phrase.
    Example - type " sports events " (with double quotes) to find the exact phrase sports events. Since the search is not case-sensitive, this is equivalent to Sports Events

    NOTE: You must put double quotation marks around all GROUPS of words).

  • Use a single asterisk (*) to look for words that begin with the same letters.
    Example - type " key* " to find key, keying, keyhole, keyboard, and so on

    NOTE: You must put double quotation marks around word fragments, as shown).

  • Use a double asterisk (**) to look for all forms of a word.
    Example - type " fly** " to match fly, flew, flown, and flying

    NOTE: You must put double quotation marks around word fragments, as shown).

  • Look for two or more words at once by using the AND operator.
    Example - type sports AND events to find records that have both the word sports and the word events anywhere.

  • Look for words that are close to each other by using the NEAR operator instead of the AND operator. When you use NEAR, the closer together the words are, the higher the rank of the page, so the higher it appears in the list of search results.
    Example - type sports NEAR events to match records where the word sports is within 50 words of the word events.

  • Look for synonyms or similar words by using the OR operator. Note that if you don't use the OR operator and search using multiple words, the words are treated as a phrase.
    Example - type dogs OR puppies to find the word dogs or the word puppies, but not necessarily both.

  • Limit your search by using the AND NOT operator to exclude words.
    Example - type surfing AND NOT " the Internet " to find all instances of surfing, as long as surfing is not followed by the phrase the Internet.

  • The same search can be performed using word fragments.
    Example - type surfing AND NOT " the Inter* " to find all instances of surfing, as long as surfing is not followed by a sentence fragment beginning with the Inter.

  • Use double quotes if you want to use AND, OR, NOT, or NEAR literally.
    Example - type " houses near parks " to find records with the phrase houses near parks. Without the double quotes, this query would use the NEAR operator instead of the phrase.

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