NewsPay: Bill Mitchell describes what it takes to sustain entrepreneurial journalism.

brandbowl

Brand Bowl makes a run at social media metrics for advertising

For all the measurability of digital publishing, tracking the real impact of social media advertising remains a hope still awash somewhere between art and science.

Brand Bowl, a project organized by a Boston ad agency and presented on Boston.com, used … Read more

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Friday, Jan. 07, 2011

medcity

MedCity startup yields 7 tips, 2 hot leads for journalism entrepreneurs

When Chris Seper and his colleagues pitched a local nonprofit on investing in their MedCity News startup, his potential investors didn’t focus that much on the quality of MedCity’s reporting or the number of its page views.

Instead, they zeroed … Read more

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Monday, Nov. 01, 2010

Winners of Poynter’s Entrepreneurial Journalism Prize Announced

Two ventures focused on civic affairs — I-News and Localocracy — have been selected as winners of the Poynter Promise Prize, an incubation project in entrepreneurial journalism run by The Poynter Institute and funded by the Ford Foundation.

I-News, the Read more

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Wednesday, Sep. 22, 2010

Post-Gazette’s Premium PG+ Service Profitable But No ‘Holy Grail’

A year into its subscription-based PG+ service, the Pittsburgh Post-Gazette has learned a few things about charging for content online:

  • Profitability is possible, if only modestly so, with incremental online services that control costs.
  • Niche content beats general interest.
  • Read more
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Sunday, Sep. 12, 2010

10 Ways Journalism Around the World Is Being Revived and Reinvented

Prepping for a session for the International Press Institute (IPI) annual congress last week in Vienna, I asked the panelists, among other things, to describe a media trend they find encouraging. 

In addressing the same question, I found myself hooked … Read more

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Saturday, Aug. 21, 2010

Telegram & Gazette Pay Meter Can Be Adjusted to Balance Reach & Revenue

When I began poking around telegram.com Saturday morning, I wasn’t sure how many clicks I had remaining of the 10 that I was entitled to as a registered (but not subscribed) member of the Worcester (Mass.) Telegram & Gazette’s newly Read more

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Thursday, July 22, 2010

GlobalPost to Test ‘Soft Meter’ with Journalism Online

Phil Balboni believes in his bones that consumers will eventually pay for online news.

But the runway he envisions — maybe 10 or 15 years — is too long to count on, even for the well-financed GlobalPost venture he founded … Read more

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Thursday, July 15, 2010

Three Early Questions Emerge After Lancaster’s Metered Obit Launch

Memo to news organizations cooking up paid content schemes: Before you go to market, go to school on LancasterOnline and other outfits willing to take some heat for early experiments and mistakes.

LancasterOnline is the Pennsylvania newspaper site that last … Read more

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Tuesday, July 06, 2010

Lancaster Paper Charges to View Obits in First Use of Journalism Online

Monday morning, the website for a midsized paper in southeastern Pennsylvania became the first to go public with the paid content system of Journalism Online, the startup engineered by Steve Brill, Gordon Crovitz and others.

LancasterOnline, which serves the … Read more

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Sunday, July 04, 2010

Financing Final Farewells: Legacy.com and the Business of Death

Newspaper obits have come a long way since the Times of London started publishing its “Death’s Doings” column in the mid-19th Century. But the ongoing pressure for newspapers to generate as much revenue as possible is generating new controversy about … Read more

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