Budweiser strikes again.
Once again, with the help of a puppy, the beer maker created another viral commercial. Earlier this year, it aired a Super Bowl commercial titled “Puppy Love” that I deconstructed for Poynter.org readers.
The new ad, “Friends are Waiting” comes with this cutline:
Next time you go out, be sure to make a plan to get home safely. Your friends are counting on you. Enjoy Budweiser responsibly. #FriendsAreWaiting
Watch the ad then let’s pull it apart to see what video storytelling lessons we can adapt to news writing:
The story uses a story frame I call:
Once Upon a Time — Suddenly — Fortunately — As it turns out
The playful pup falls in love with the man and the man adores the dog.… Read more