The best thing I’ve read about the story sharing network Upworthy was written by Katy Waldman for Slate and was republished in my local newspaper, the Tampa Bay Times. I had been alerted earlier by colleagues to a now famous trademark of Upworthy’s approach to information sharing: its three-line headline style.
See Why We Have An Absolutely
Ridiculous Standard of Beauty In
Just 37 Seconds
…has been praised for being irresistibly attractive and attacked for being cynically exploitative. For the moment, I don’t have a dog in that fight.
My angle is on the writing front. I spent some time on Upworthy and paid special attention to the headlines to determine not just what the writers were trying to do, but how they were trying to do it.… Read more