Despite the economic imperatives facing the media industry, professional journalists lag behind educators and others in rating the importance of multimedia and other digital storytelling skills.
That finding is the result of new research from The Poynter Institute, which shows a wide divergence between professionals and educators in their thinking on the importance of core journalism skills, especially those skills that are essential for mastering new methods of gathering and delivering news and information. It is unclear whether educators are putting too much emphasis on these skills or whether professionals have a different perspective given their day-to-day work.
The Core Skills for the Future of Journalism report, released today, raises the puzzling question as to why the professionals who responded to the survey don’t rate the importance of multimedia skills in today’s visual, multiplatform media landscape as highly as educators, students and independent journalists. Read more