Design and layout advice from Poynter faculty and top media designers.


Excerpt from ‘iPad Design Lab’: How tablets allow us to disconnect

As Poynter releases the findings of its latest Eyetrack tablet research, we are also excerpting an abridged section from Mario Garcia’s new book, “iPad Design Lab.”

Storytelling is the one thing that has not changed, regardless of how many platforms we use to practice our craft. With a good story in hand, the rest becomes easy.

A medium in its infancy, the tablet affords us the opportunity to examine and discover as we create apps. We know users spend considerable time with it and prefer it as an evening companion.

I was struck, when designing my first tablet app, that I was designing for the brain, the eye and the finger — and all at the same time. I pay particular attention to the finger, which I consider both unforgiving and impatient: It wants to touch the screen and immediately get results.… Read more


Thursday, Sep. 05, 2002

Good Indexing Key to Successful Publications

There are different ways in which a well-designed publication can use indexing:

through promotional units for main stories to the inside
through a specific summary of highlights (the news that the reader MUST not miss inside)
through a directory of sections, i.e. sports, classified advertising, opinion, etc.

Readers appreciate a newspaper, magazine or newsletter that is easy to navigate; pure design takes this into account as a top priority.

It is with indexes and promotional units that color can be used most effectively, to color key sections, or to guide the reader from one section to the next.

However, editorial hierarchy plays a role here; do not create indexes to decorate a cover or page one, to show off good photos or visuals.… Read more


Thursday, Aug. 29, 2002

Black on White, White on Black

From time to time one sees white type reversed over a black background. Some purists of design hate the technique and it is even banned in some newsrooms.

True, there is no substitute for the legibility of black type over a white background.

That said, it is also true that white type over a black background can look sharp, raise the presence of a quote or other elements on a page, and add a “visual” to a page where there might not be one.

Like all other tools available to the designer, reverses work best when used in moderation. A very large top- to bottom-of-the-page box, all black, with a long article set in white over it, will not be legible. In fact, it will look hard to penetrate — and few will enter it.… Read more


Thursday, Aug. 22, 2002

Italics Effeminate? Hardly!

Even editors who confess to being ‘visually illiterate’ (which is rarely the case!) have at least five minutes of conversation and opinion on the subject of italics. That suggests that a bit of slant to the right is more controversial than any other weight or style for a typeface.

At one point, perhaps in the 1950s, italics were mostly found in the women’s section of the newspaper. Fifty years later, thanks to the newsroom legacy syndrome, the rumor persists: italics are not macho enough — never use them for sports stories, never on hard news stories. And so, one still sees beautiful italics as decoration for articles about flower arrangement, new recipes for quiche, and the latest fashions from Paris.

It is time to give italics a bit of credit.… Read more


Saturday, Aug. 17, 2002

Headlines in Color

Every designer and/or editor I have met has his own opinion on the subject of color headlines.

And so do I, of course. My preference is for headlines in black, 99% of the time. In the days before newspapers could reproduce beautiful color through photographs and illustrations, the occasional headline in color added a bit of visual excitement to the page.

However, today we can achieve colorful pages without colorizing headlines.

True, feature pages can benefit from a touch of color in a headline, and it can spice things up. More often, however, a page can run the extra mile with just good color images, and a nice, big headline in black.

The same applies to dropped capital letters, by the way.

All or a portion of this column was originally published in the IFRA newsletter.Read more


Saturday, Aug. 10, 2002

The Relationship Game

Perhaps one of the most important tasks of the designer, whether in print or on the Web, is to make sure that items that are conceptually connected actually show that connection. Many times, in their efforts to keep things modularly aligned, designers forget to use techniques that emphasize relationships.

Here are some of the best:

  • If a short item is related to a major piece, box the small item — but not in a full box. Allow an opening to establish that the two items are related.

  • If the related item is very short, place it in the midst of the longer article. Be careful not to make the reader jump too deeply before continuing the text.

  • Use a color tint to highlight the related article and call attention to it.
Read more


Center This Headline?

Centered headlines dominated newspapers for decades, but that changed in the ’70s, when the more experimental newspapers began to abandon them for flush left headlines.

Suddenly, newspapers would use the left-hand side of the page to align not only headlines, but other elements like bylines, summary paragraphs, quotes, and captions under photos.

One of the first newspapers to do this was the now defunct Chicago Daily News. The style was also adopted by the Minneapolis Tribune when, in 1971, it also switched to an all-Helvetica approach.

Since then, newspapers have opted mostly for flush left headlines, especially in the United States, where centered heads are rare in any newspaper today.

However, take a quick trip across the Atlantic and you’ll find that such classic newspapers as The Times of London continue to use centered heads, a style followed by many other European newspapers, as well as dailies in Asia and South America.… Read more


Sunday, July 28, 2002

To Box or Not?

When the newly redesigned edition of The Wall Street Journal appeared, one unexpected reaction became a constant in interviews, presentations, and seminars: Are boxes back?

Did they ever disappear? It’s true that boxes, which traditionally have been used to separate articles on a page or to highlight items that editors wish to call attention to, are not used as frequently today as in the 1940s and 50s. But boxes still serve a utilitarian function for editors and designers.

Boxes are not trendy or whimsical decorations. In fact, newspapers that use boxes that way are not serving their readers well.

Boxes should be part of every newspaper’s design strategy — with a clearly defined style and purpose.

Some tips for using boxes on a page:

1. Determine from the start what types of articles will carry boxes.… Read more


Head Shots: Always a Hit with Readers

Head shots were among the first uses of photography when newspapers began publishing photos. They provided a quick visual reference to people mentioned or quoted in stories. To this day, they remain favorites.

Take a sample of a newspaper to a focus group, and it does not take a specialized eye-tracking computer to see how the eyes rest on and read the head shots.

They are quick encyclopedic references to who is in the story. Like headlines — and sometimes even more than so — head shots alert readers to the “what” of the story as well.

In addition, head shots require little space, become unobtrusive in the overall look of the page, and create energy without overpowering other elements around them.

Some tips for the use of head shots:

1.Read more


Classifieds Can Be Attractive, Too

They are usually at the end of the day’s edition, a mass of small type that nobody pays much attention to inside the newsroom.

However, in some cities, readers await eagerly for the newspaper to come out order to check the classifieds and find that precious new job, house, or car. Not to mention a new pet or soul mate.

The ‘status’ of classifieds has raised considerably in the past few years. It is rare to be asked to even look at the classified section of a newspaper during a redesign project. But now, no project is complete without taking a look — and making efforts to improve — the classifieds.

Where does one start?

1. Make sure that the typography of the section harmonizes with (or is identical to) that of the rest the newspaper.… Read more