Tips for reporting and telling stories with traditional and new tools, including “Writing Tools” by Roy Peter Clark.

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Storytelling lessons from Budweiser puppy commercial

Budweiser strikes again.

Once again, with the help of a puppy, the beer maker created another viral commercial. Earlier this year, it aired a Super Bowl commercial titled “Puppy Love” that I deconstructed for Poynter.org readers.

The new ad, “Friends are Waiting” comes with this cutline:

Next time you go out, be sure to make a plan to get home safely. Your friends are counting on you. Enjoy Budweiser responsibly. #FriendsAreWaiting

Watch the ad then let’s pull it apart to see what video storytelling lessons we can adapt to news writing:

The story uses a story frame I call:
Once Upon a Time — Suddenly — Fortunately — As it turns out

The playful pup falls in love with the man and the man adores the dog.
There are some interesting tensions along the way. The dog runs away with the leash, he chews on a shoe and at nine seconds in, even when the man is sick, the dog is there on the sofa comforting him. Read more

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Monday, Sep. 22, 2014

A call for really good daily stories

Daily news concept.Earlier this month I offered some ideas for how journalists can produce better daily stories.

The need is obvious. Thanks to the production demands confronting understaffed newsrooms, reporters and editors are increasingly favoring stories that can be done in a day (or less.)

But that doesn’t mean those stories need to be thin, predictable or boring. They don’t have to be kiss-offs.

Daily stories can be good stories. Sometimes, they can be great stories.

I’d like you to send me a daily story that you’re proud of.

Send me a daily story that you took beyond the routine. Maybe you elevated a straightforward assignment with a great interview, a vivid scene or strong character development. Maybe you offered your audience thoughtful analysis of an important issue. Maybe you told you story from an unusual point of view. Maybe you effectively used multimedia.

The only requirement is that you reported, wrote and produced the story in one day. Read more

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Wednesday, Sep. 10, 2014

Janay Rice

Diverse voices are missing from the debate over showing the Rice video

Once TMZ posted its video of “the punch” — the blow Ray Rice dealt his then fiancée and now wife, Janay Palmer Rice, knocking her unconscious and igniting controversy about how the NFL deals with domestic violence — editors throughout the country faced a single question of journalism ethics: Do we post the video?

Poynter’s resident writing coach, Roy Peter Clark, argues that such violent videos need to be made public because they create “the public outrage and outcry that pierces the shield of even such impenetrable institutions of the NFL.”

Janay Palmer Rice in May.  (AP Photo/Patrick Semansky, File)

Janay Palmer Rice in May. (AP Photo/Patrick Semansky, File)

His reasoning points to a growing chasm of compassion, dignity and empathy in U.S. media that has grown from our fault lines of race, class and gender.

What Clark implies is that it’s OK to use a person’s private experience — in this case, one that Janay Rice did not consent to or have knowledge of — if it serves a greater good. Read more

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Tuesday, Sep. 09, 2014

Ray Rice, Janay Palmer

How the media can and does help domestic abuse victims

The Executive Director of CASA, the St. Petersburg, Florida domestic violence center told me “not a single word” of Janay Rice’s Instagram post surprised her.

janay-rice-statement

After 30 years of working with domestic violence victims, Linda Osmundson says the Ray Rice case is typical of the 6,000 cases a year that flow through the victim support system, including a small shelter she oversees in Pinellas County. The big difference is most abuse cases don’t make the news. Most abuse happens behind closed doors, not in front of casino elevator cameras.

“Victims stand by their man,” Osmundson said. They will stand by him and stand by him and stand by him until they can’t stand by any longer. Why? Because they love him. They have children together, a house together, a life together. Battered women leave five to seven times before they finally leave for good. The batterer does not batter all the time. Read more

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Monday, Sep. 08, 2014

Fast Food Restaurant

Three ways to serve up better dailies

Back when I was doing my communications gig for Independence Blue Cross in Philadelphia, I received a phone call one morning from a reporter who was playing catch-up on a new state insurance regulation.

“I’ll be happy to explain it to you,” I said, “but be patient. It’s a little involved.”

About two minutes into my explanation, the reporter interrupted me.

“That’s okay,” he said. “That’s way too complicated. I’ll get something else for tomorrow.”

Another story falls victim to media bias.

No, not the liberal political bias that journalists so often are accused of having. This was another, perhaps more disturbing bias. It’s called:Production Bias.

Simply defined, Production Bias holds that if a story can’t be done in a day, we won’t do it.

I first heard the concept of Production Bias in 2001 when I was working with Tom Rosenstiel and Bill Kovach, authors of The Elements of Journalism, and they were developing a newsroom curriculum based on the book. Read more

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Monday, Aug. 25, 2014

Calendar Pages and Clock

Want to avoid procrastination? Impose an early deadline on yourself

When I wrote “The Glamour of Grammar,” I turned in the manuscript about three months late. Not a good feeling.

Friday morning, I turned in a finished draft of my next book, “The Art of X-ray Reading,” three months early. A very good feeling.

The key part of the word deadline, remember, is not the “line” part, but the “dead” part.

Now solve this riddle: When does a deadline become a lifeline?

The answer: When it is self-imposed.

I describe the process in my book Help! For Writers:

Many writers procrastinate until the deadline roars toward them like a train, the writer standing on the tracks. Pressing a deadline is a devil-may-care form of exhibitionism, a Houdini escape from a straitjacket, just in the nick of time, fueled by adrenaline. The literary daredevil may self-medicate with caffeine or nicotine to stimulate the writing, but adrenaline remains the writer’s little helper – and the drug of choice.

Read more
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Friday, Aug. 22, 2014

Jay Nixon

Was Ferguson a ‘news desert’ until two weeks ago?

Missouri Gov. Jay Nixon speaks during a news conference  in Ferguson, Mo. Violent protests in Ferguson erupted in the wake of the fatal shooting of  Michael Brown by a police officer on Aug. 9. (AP Photo/Jeff Roberson)

Missouri Gov. Jay Nixon speaks during a news conference in Ferguson, Mo. Violent protests in Ferguson erupted in the wake of the fatal shooting of Michael Brown by a police officer on Aug. 9. (AP Photo/Jeff Roberson)

Coming late to the Ferguson story, I have a modest thought to add to the ongoing discussion of why the police shooting and the bumbling local response to protests happened there.

My hunch is that like many aging and changing suburban communities, Ferguson had received only the most episodic of news coverage until all hell broke loose.  Political theory and high profile reports from the Knight Foundation and FCC suggest that when a town is a news desert, low civic engagement is almost certain to follow.

So if that’s the theory, isn’t Ferguson the practice?  A community, as the phrase goes, that doesn’t know how to talk to itself.

Many reports have noted that with a nearly 70 percent African-American population (flipping the racial composition of 20 years ago), the town’s 53-person police force has only three black officers.  Read more

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Thursday, Aug. 21, 2014

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Veteran photojournalist talks about going into hotspots

Photojournalist Ron Haviv

Photojournalist Ron Haviv

“The entire world is appalled by the brutal murder of Jim Foley by the terrorist group, ISIL,” President Barack Obama said on Wednesday. “He reported from difficult and dangerous places, bearing witness to the lives of people a world away.”

Around the time of the speech, I was discussing the impact of honest photographic reporting on an Associated Press Photo Managers’ online panel. One the many takeaways from the panel: The role of the photojournalist is often misunderstood. These women and men see themselves as the eyes and ears of the community. One just needs to ponder the disconcerting experience of seeing this focused group of individuals who rush to the epicenter of drama and trauma while others flee for safety.

Take Ron Haviv, co-owner of VII Photo, whom I spoke with this week. He has been taken hostage three times.

He said contrary to popular opinions, all photographers covering conflict zones are not adrenaline junkies solely out to make a name for themselves. Read more

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Wednesday, Aug. 13, 2014

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Reporting under fire: CNN’s Ivan Watson stays calm

Photo courtesy CNN

Photo courtesy CNN

In the months ahead, as I show journalists examples of excellent reporting, I will use a story that CNN’s senior international correspondent Ivan Watson filed this week.

Watson and his CNN crew flew in a helicopter with the Iraqi air force and fighters with the Kurdish peshmerga to drop supplies and rescue 20 or so Iraqis from Mount Sinjar, where they had fled attacks from the Sunni extremists of the Islamic State in Iraq and Syria.

“We landed on several short occasions, and that’s where — amid this explosion of dust and chaos — these desperate civilians came racing towards the helicopter, throwing their children on board the aircraft. The crew was just trying to pull up as many people as possible,” Watson said.

Watson said in his story he worried that some of the boxes the crew had tossed out may have hit some of the rushing crowd. Read more

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Monday, Aug. 11, 2014

Robin Williams

How to cover the Robin Williams story responsibly

The suspected suicide of comedian Robin Williams is an opportunity for journalists to give more coverage to a topic that deserves it. Suicide rates in the United States rose between 2000 and 2007.

But screaming headlines, speculation and images of crying fans could do a lot of harm. Journalists have to cover such high-profile deaths — the key question is how.

The CDC reported last year that in 2009, more people died from suicide than from car accidents. It also found “substantial increases in suicide rates among middle-aged adults in the United States.”

Baby Boomers “who have faced years of economic worry and easy access to prescription painkillers may be particularly vulnerable to self-inflicted harm,” Tara Parker-Pope wrote in a New York Times article about the CDC’s findings.

From 1999 to 2010, the suicide rate among Americans ages 35 to 64 rose by nearly 30 percent, to 17.6 deaths per 100,000 people, up from 13.7.

Read more
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