Fifty milliseconds. That’s how quickly visitors can form strong, long-lasting impressions about your news or information website. But they aren’t sizing up the quality of your content or the sophistication of your code. They’re making nearly instantaneous, mostly subconscious judgments about how your work has been designed.
Those assessments can lead to very conscious — and consequential — conclusions about the merits of your page, product or platform. Bad graphic design can damage perceptions about your credibility. It can make your content harder to understand and render your work less appealing.
The visual Web
The Web is a visual medium. It didn’t start that way, back when HTML truly was all about marking up text. Over the years, though, the options for shaping the appearance of a Web page have grown more plentiful and sophisticated.… Read more