Fifty milliseconds. That’s how quickly visitors can form strong, long-lasting impressions about your news or information website. But they aren’t sizing up the quality of your content or the sophistication of your code. They’re making nearly instantaneous, mostly subconscious judgments about how your work has been designed.
Those assessments can lead to very conscious — and consequential — conclusions about the merits of your page, product or platform. Bad graphic design can damage perceptions about your credibility. It can make your content harder to understand and render your work less appealing.
The visual Web
The Web is a visual medium. It didn’t start that way, back when HTML truly was all about marking up text. Over the years, though, the options for shaping the appearance of a Web page have grown more plentiful and sophisticated.
Now, of course, Web producers have a wide range of design tools at their disposal. Color, typography, imagery, positioning and many more design elements can be tuned to exacting detail. Emerging technologies like CSS3 and HTML5 make it easy to implement these visual ideas.
In the right hands, an array of design choices can produce impressive results. Misapplied, they can create a visual cacophony.
Thinking about design
To create a strong visual expression of your work, nothing beats working with a top-notch designer.… Read more