Can a journalism project be both timely and timeless?
As with many news organisations, we at the Financial Times question whether our journalism should be ‘evergreen’ and if so, how we could achieve this.
Most recently, this was the case with our coverage of a possible first US interest rate rise in nearly a decade.
We thought readers would want to know both news of whether the Federal Reserve acted and also why the decision mattered, especially to them. As a result, we built an explainer page which would remain relevant through months of speculation about a possible increase.
We could do this because the Fed’s meetings are scheduled and we know when its announcements come.
However, not all events unfold with such structured timing. What, then, should be your approach to making large-scale ‘evergreen’ journalism? Read more