When New York Magazine began planning its stunning cover of 35 women who accuse Bill Cosby of assault 30 women had come forward. Now, six months later the number is 46.
The magazine had to navigate a range of ethical, journalistic and design challenges. For instance, is it fair to publicly accuse a person when he/she has not been charged? How would the magazine portray the women in still photographs? Even subtle decisions such as lighting, makeup and framing can affect reader impressions.
Lauren Starke, New York Magazine director of public relations, answered a range of questions I posed via email:
How and Why did you choose to have women wearing black and sitting in the chair with their hands on their laps for the cover photo? Read more