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Storytelling lessons from Budweiser puppy commercial

Budweiser strikes again.

Once again, with the help of a puppy, the beer maker created another viral commercial. Earlier this year, it aired a Super Bowl commercial titled “Puppy Love” that I deconstructed for Poynter.org readers.

The new ad, “Friends are Waiting” comes with this cutline:

Next time you go out, be sure to make a plan to get home safely. Your friends are counting on you. Enjoy Budweiser responsibly. #FriendsAreWaiting

Watch the ad then let’s pull it apart to see what video storytelling lessons we can adapt to news writing:

The story uses a story frame I call:
Once Upon a Time — Suddenly — Fortunately — As it turns out

The playful pup falls in love with the man and the man adores the dog.
There are some interesting tensions along the way. The dog runs away with the leash, he chews on a shoe and at nine seconds in, even when the man is sick, the dog is there on the sofa comforting him. Read more

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Monday, Sep. 22, 2014

A call for really good daily stories

Daily news concept.Earlier this month I offered some ideas for how journalists can produce better daily stories.

The need is obvious. Thanks to the production demands confronting understaffed newsrooms, reporters and editors are increasingly favoring stories that can be done in a day (or less.)

But that doesn’t mean those stories need to be thin, predictable or boring. They don’t have to be kiss-offs.

Daily stories can be good stories. Sometimes, they can be great stories.

I’d like you to send me a daily story that you’re proud of.

Send me a daily story that you took beyond the routine. Maybe you elevated a straightforward assignment with a great interview, a vivid scene or strong character development. Maybe you offered your audience thoughtful analysis of an important issue. Maybe you told you story from an unusual point of view. Maybe you effectively used multimedia.

The only requirement is that you reported, wrote and produced the story in one day. Read more

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Wednesday, Sep. 10, 2014

Janay Rice

Diverse voices are missing from the debate over showing the Rice video

Once TMZ posted its video of “the punch” — the blow Ray Rice dealt his then fiancée and now wife, Janay Palmer Rice, knocking her unconscious and igniting controversy about how the NFL deals with domestic violence — editors throughout the country faced a single question of journalism ethics: Do we post the video?

Poynter’s resident writing coach, Roy Peter Clark, argues that such violent videos need to be made public because they create “the public outrage and outcry that pierces the shield of even such impenetrable institutions of the NFL.”

Janay Palmer Rice in May.  (AP Photo/Patrick Semansky, File)

Janay Palmer Rice in May. (AP Photo/Patrick Semansky, File)

His reasoning points to a growing chasm of compassion, dignity and empathy in U.S. media that has grown from our fault lines of race, class and gender.

What Clark implies is that it’s OK to use a person’s private experience — in this case, one that Janay Rice did not consent to or have knowledge of — if it serves a greater good. Read more

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Tuesday, Sep. 09, 2014

Ray Rice, Janay Palmer

How the media can and does help domestic abuse victims

The Executive Director of CASA, the St. Petersburg, Florida domestic violence center told me “not a single word” of Janay Rice’s Instagram post surprised her.

janay-rice-statement

After 30 years of working with domestic violence victims, Linda Osmundson says the Ray Rice case is typical of the 6,000 cases a year that flow through the victim support system, including a small shelter she oversees in Pinellas County. The big difference is most abuse cases don’t make the news. Most abuse happens behind closed doors, not in front of casino elevator cameras.

“Victims stand by their man,” Osmundson said. They will stand by him and stand by him and stand by him until they can’t stand by any longer. Why? Because they love him. They have children together, a house together, a life together. Battered women leave five to seven times before they finally leave for good. The batterer does not batter all the time. Read more

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Monday, Sep. 08, 2014

Fast Food Restaurant

Three ways to serve up better dailies

Back when I was doing my communications gig for Independence Blue Cross in Philadelphia, I received a phone call one morning from a reporter who was playing catch-up on a new state insurance regulation.

“I’ll be happy to explain it to you,” I said, “but be patient. It’s a little involved.”

About two minutes into my explanation, the reporter interrupted me.

“That’s okay,” he said. “That’s way too complicated. I’ll get something else for tomorrow.”

Another story falls victim to media bias.

No, not the liberal political bias that journalists so often are accused of having. This was another, perhaps more disturbing bias. It’s called:Production Bias.

Simply defined, Production Bias holds that if a story can’t be done in a day, we won’t do it.

I first heard the concept of Production Bias in 2001 when I was working with Tom Rosenstiel and Bill Kovach, authors of The Elements of Journalism, and they were developing a newsroom curriculum based on the book. Read more

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Friday, Sep. 05, 2014

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4 writing lessons from the comedy of Joan Rivers

Rivers. Credit: AP Images

Rivers.

The death of Joan Rivers has got me thinking about comedy, which would probably please her, especially about comics as writers and what we can learn from them. Jokes fly by. We can forget they are the result of a strategic approach to language, sequencing, and timing. Read more

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Tuesday, Sep. 02, 2014

Katharine Weymouth

Katharine Weymouth’s resignation completes the close of the Graham era at the Washington Post

Katharine Weymouth (Photo by Marvin Joseph/The Washington Post)

Katharine Weymouth (Photo by Marvin Joseph/The Washington Post)

In a word, unsurprising. Katharine Weymouth’s announced resignation today as Washington Post publisher simply completes the ownership change initiated a year and a month ago when Amazon’s Jeff Bezos bought the paper.

Neither Bezos nor Weymouth were commenting (even to the Post) about the circumstances and timing of the change, though the New York Times reported it was initiated by Bezos. My guess would have been that she had agreed to stay on for a transitional year as part of the sale, but perhaps she was trying out for a longer tenure with the new owner.

It is hard to call Weymouth’s six-plus years as publisher a success, but I wouldn’t say she failed in the job either.  She took control at the worst possible time in 2008 as the deep recession accelerated the precipitous decline of print advertising, especially at metro papers. Read more

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Monday, Sep. 01, 2014

Bethune Cookman FIU Football

Journalists are losing access, but the public still expects the story

Update: FIU provides credential for Miami Herald’s beat reporter

After denying access to Miami Herald beat writer David J. Neal for the football team’s opening game last Saturday, Florida International University has decided to credential him for the remainder of the season, according to Paul Dodson, the school’s assistant athletic director for media relations.

This weekend, Florida International University opened its 2014 football season at home in Miami against Bethune-Cookman University. The game was close, ending when FIU fumbled a field goal attempt that would have won the game as time ran out.

Pretty good game, I’m guessing. But I’m only going on the six paragraphs that ran on the Miami Herald’s website under a byline: “From Miami Herald Wire Services.”

The Herald decided not to cover the game. Why?

Because FIU refused to give a press pass to the Herald’s FIU beat reporter, David J. Neal.

In a statement issued Saturday and placed atop the Herald’s original story on the flap, FIU said:

“We did not issue a media credential to the Herald’s beat reporter because of concerns we have brought up to the Herald’s reporter and editors over the past few years about the reporter’s interactions with our student athletes, coaches, and staff and the nature of the resulting coverage.”

“As far as we can tell,” Managing Editor Rick Hirsch said in the Herald’ story, “David has done a diligent, thorough job of reporting on the Golden Panthers. Read more

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Friday, Aug. 29, 2014

Businesswoman stressed out

Overworked and overwhelmed? Consider these 7 questions

If you’re feeling swamped at work these days, you’re not alone. I’m not talking “I don’t get to go out for lunch very often” busy. I mean “I’m buried in work, never fully off the clock and still feel I’m letting people down” busy. I hear it regularly from the managers I teach and coach.

It’s a function of the downsized staffing but increased demands and responsibilities in changing organizations.

The story is familiar: to hit budget numbers, the company cuts head count but leaves fully intact the expectation of quality, service and measurable results. (I’ll give CNN president Jeff Zucker credit. Referencing the depressing specter of buyouts and layoffs, he didn’t try to spin it as some great opportunity for the survivors to work smarter, not harder. He said “We are going to do less and have to do it with less.”)

Businesswoman stressed out

But what about those who are doing so much, perhaps too much, these days?  Read more

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Wednesday, Aug. 27, 2014

Tear gas shot at protestors

5 lessons the St. Louis Post-Dispatch learned from covering Ferguson

A demonstrator throws back a tear gas container after tactical officers worked to break up a group of bystanders on Chambers Road near West Florissant on Wednesday, Aug. 13, 2014. Credit: Robert Cohen

A demonstrator throws back a tear gas container after tactical officers worked to break up a group of bystanders on Chambers Road near West Florissant on Wednesday, Aug. 13, 2014. Credit: Robert Cohen

The teamwork and quick thinking required to tell the biggest story in St. Louis transformed the newsroom at the St. Louis Post-Dispatch.

During a conversation with Poynter senior faculty Kenny Irby, Post-Dispatch director of photography Lynden Steele and video director Gary Hairlson discussed how covering Michael Brown’s shooting and the protests that followed forced the paper to reconsider its safety precautions, its policies for licensing photos and the way its reporters prioritized their coverage.

Poynter pulled out some of the lessons from the interview and listed them below:

1. Raw video rules
Raw video was a huge traffic driver during the Ferguson protests, helping the paper accumulate about 1.5 million pageviews during one week, Hairlson said.

When reporters and photographers were too busy to edit footage on the spot, they would often send quick snippets of video to Hairlson, who would piece them together and make sure they were published. Read more

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