The teamwork and quick thinking required to tell the biggest story in St. Louis transformed the newsroom at the St. Louis Post-Dispatch.
During a conversation with Poynter senior faculty Kenny Irby, Post-Dispatch director of photography Lynden Steele and video director Gary Hairlson discussed how covering Michael Brown’s shooting and the protests that followed forced the paper to reconsider its safety precautions, its policies for licensing photos and the way its reporters prioritized their coverage.
Poynter pulled out some of the lessons from the interview and listed them below:
1. Raw video rules
Raw video was a huge traffic driver during the Ferguson protests, helping the paper accumulate about 1.5 million pageviews during one week, Hairlson said.
When reporters and photographers were too busy to edit footage on the spot, they would often send quick snippets of video to Hairlson, who would piece them together and make sure they were published. Read more