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Innovation

NEWS

After Google and Facebook scarf down most of the local ad pie, there's still $12 billion left

It is old news by now that Google and Facebook hog most of local digital ad spending. And Facebook, especially, has kept growing its share 50 percent year-over-year at the expense of newspapers and other local media. But analyst Gordon Borrell in his latest benchmark report on local digital revenues suggests an alternate view: Even after the digital giants … Read More
NEWS

Want to bring in younger audiences? Partner with your local library.

You can read any story about the future of libraries and substitute the word "newsroom" for "library" and many of the stories are still applicable. The same is true in reverse: substitute the word library in thought pieces about the evolution of news in our digital age, and many of them still make … Read More
NEWS

Local Edition: Stop waiting for your newsroom culture to change itself

This piece originally appeared in Local Edition, our newsletter following the digital transformation of local news. Want to be part of the conversation? You can sign up here. On a job interview years ago, an intern took me on a tour of the building. While we walked, she told me about some of the history. Eventually, she … Read More
NEWS

6 ways to learn what works on a social media platform

Different audiences live on the various social media platforms, and their expectations for what you share (and how) can be wildly different. Here's how you can learn more about the voice, tone and content for any platform: Start using it and seeing what other people are sharing Ask people who use the platform what types of content they like (and … Read More
NEWS

Newsletters, push notifications and podcasts: How newsrooms handled a crazy week of news

They were delivered to our phones, our inboxes and our earbuds, one after the other, in rat-a-tat bursts. Monday: The Washington Post reveals President Trump disclosed intelligence to Russians. Tuesday: The New York Times reports James Comey kept explosive memos about his interactions with the president. Wednesday: Former FBI Director Robert Mueller was named special counsel in … Read More
NEWS

Facebook is testing products to connect its users to local news

As part of its ongoing push to build relationships with local publishers, Facebook is testing products that can help people better connect with local news. Those tests, part of the Facebook Journalism Project, have just begun, but they're all aimed at helping people discover and engage with news outlets in their communities, a Facebook spokesperson … Read More
NEWS

Facebook reminds publishers yet again: Post meaningful and authentic stories

Facebook on Friday released guidelines for publishers that will sound familiar to close observers of the social giant's often-fraught relationship with news organizations. In a post titled "Principles for Publishers" released Friday, Facebook News Feed Vice President Adam Mosseri advised publishers that the social network's users value meaningful stories, respectful behavior and authentic content. Related Training: Building … Read More
NEWS

This tool tells you when sources try to make quiet changes online

We've talked about a lot of tools in the last few months, and this week I tested one of them out for myself (see the very end.) Have you tested any tools we've talked about? My colleague, Ren LaForme, and I would love to see the results. What new thing are you going to tell us … Read More
NEWS

In Philadelphia, 3 newsrooms had to become 1. Now, they're taking on a whole new kind of change

PHILADELPHIA — He wrote and rewrote the memo. Stan Wischnowski, executive editor of the Philadelphia Media Network, knew he had to get the tone right. His managers and editors already went through two phases of reapplications for their jobs. Now, it was the rest of the newsroom’s turn. The idea of posting more than 200 jobs felt daunting. At 4:16 … Read More
NEWS

The Atlantic has a redesigned homepage for the dizzying,
Trump-ified news cycle

Last week (can you believe it?) President Trump fired FBI Director Jim Comey. Within about 48 hours, The Atlantic had at least 30 original pieces about the news. An in-depth comparison to Watergate by James Fallows. Analysis of the decision by David Frum. A longread from Rosie Gray and McKay Coppins that depicted a White House teetering … Read More
NEWS

Facebook tweaks its News Feed to take another swipe at clickbait

Yet another nail was hammered into the coffin of clickbait on Wednesday when Facebook announced it was tweaking its News Feed (again) to reduce the reach of made-you-look stories. The change, which comes on the heels of a similar tweak made by Facebook last year, is aimed at penalizing inauthentic stories that deliberately omit important information. The latest … Read More
NEWS

Evaluating ideas you've brainstormed? Here are 6 questions to ask

Innovations can be analyzed so you can evaluate whether they will work at your organization. Here are some questions to ask when you are in the first phase of innovation: gathering ideas. Have you established realistic goals for this idea? Even if this idea had a positive outcome elsewhere, will it work at your organization? Is there a downside to … Read More
NEWS

After being wooed by Medium, some publishers are beginning to leave

Last May, Medium made publishers an offer they couldn't resist: Free hosting. Advertising dollars. More eyeballs. The opportunity to sell sponsorships and recruit members. Facing stagnating readership and a tough market for digital ads, many publishers dropped their old sites and joined Medium's growing network. Now, after a company-wide shift away from digital advertising, some of them are … Read More
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