On the eve of the biggest race of the NASCAR year, The Daytona 500, a horrific crash sent 14 fans, including a child, to the hospital after debris — a tire and car engine — went flying into the crowd during the DRIVE4COPD 300 Nationwide Series race Saturday afternoon. NASCAR quickly blocked an online video of the crash and went nearly silent on social media.
NASCAR officials held a brief news conference Saturday night confirming the Daytona 500 would go on, but said almost nothing to its 3.2 million Facebook followers. This is all that has been posted to NASCAR’s Facebook page as of 8:30 Sunday morning:
The social silence is a head-scratcher considering the accolades NASCAR has been getting for encouraging more social media interaction. That same message is all that NASCAR had shared with its 913,000 Twitter followers three hours after the crash:
— NASCAR (@NASCAR) February 23, 2013
But NASCAR’s control of information does not stop there.… Read more