Gawker notes that BuzzFeed has unpublished more than 4,000 articles recently, disappearing posts on the 8-year-old company’s website. Editors at news websites usually take articles down with great reluctance, because doing so undermines public confidence in your newsroom’s work. Why would anyone trust what you say today if you routinely take down pages that you can no longer stand behind?
Still, there are rare occasions when taking down a post is the best option. Here are some best practices:
- Keep a blank page up, rather than making the entire URL disappear or redirecting to a homepage without note.
- Leave the tags and searchable information, so folks can find what’s left behind and know for certain the information is no longer valid.