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As mobile ad revenue continues to soar, newspapers still struggle to catch the wave

There was a double dose of good news in eMarketer’s mid-year ad forecast released today. Ad spending will grow more than 5 percent in 2014 for the first time in 10 years. And the mobile ad boom shows no sign of plateauing with 83 percent growth over 2013 expected.

Digital giants like Facebook and Google continue to dominate the category (together more than 50 percent), while newspapers and magazine struggle to offer competitive ad buys on their mobile products.

The Newspaper Association of America’s revenue report for 2013, released in April, found that mobile advertising had grown 77 percent for the year but still accounted for less than 1 percent of total revenue.  By contrast, as Facebook reported its first quarter earnings the same month, it said mobile had grown to 59 percent of its total ad revenue.… Read more

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How to do Twitter research on a shoestring

Twitter’s increasingly influential role in journalism has prompted an accompanying upsurge in academic research, particularly around the ways in which journalists and media organizations have integrated Twitter into their norms and practices.

With 500 million tweets a day, Twitter offers researchers a potentially deep and rich stream of social media data. However, unlike historical newspaper content, which is readily available via library microfiches or databases like Lexis Nexis, much of the historical data on Twitter (what’s called the Twitter firehose) is walled off in costly private archives.

Information may want to be free, but accessing and analyzing that information can be costly.

The Library of Congress signed a deal with Twitter in 2010 to build an on-site research archive but that system has still not been finalized.… Read more

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