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	<title>Poynter. &#187; Media Lab</title>
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	<link>http://www.poynter.org</link>
	<description>Create. Inform. Engage. &#124; Journalism training, media news &#38; how to&#039;s</description>
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		<title>As Android tablets grow, publishers struggle to match the iPad experience</title>
		<link>http://www.poynter.org/latest-news/media-lab/mobile-media/208795/as-android-tablets-grow-publishers-struggle-to-match-the-ipad-experience/</link>
		<comments>http://www.poynter.org/latest-news/media-lab/mobile-media/208795/as-android-tablets-grow-publishers-struggle-to-match-the-ipad-experience/#comments</comments>
		<pubDate>Mon, 01 Apr 2013 14:21:26 +0000</pubDate>
		<dc:creator>Sam Kirkland</dc:creator>
				<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Mobile design and usability]]></category>
		<category><![CDATA[Tablets]]></category>
<category><![CDATA[Media Lab]]></category><category><![CDATA[Latest News]]></category>
		<guid isPermaLink="false">http://www.poynter.org/?p=208795</guid>
		<description><![CDATA[<p>When <a href="https://www.idc.com/getdoc.jsp?containerId=prUS24002213" target="_blank">the IDC forecast this month</a> that Google’s Android operating system would soon surpass Apple’s iOS in tablet market share, publishers of digital magazines could be excused for some handwringing.</p>
<p>Since 2010, Apple’s dominance of the market allowed publishers to &#8230; <a href="http://www.poynter.org/latest-news/media-lab/mobile-media/208795/as-android-tablets-grow-publishers-struggle-to-match-the-ipad-experience/" class="read_more">Read more</a></p>]]></description>
			<content:encoded><![CDATA[<p>When <a href="https://www.idc.com/getdoc.jsp?containerId=prUS24002213" target="_blank">the IDC forecast this month</a> that Google’s Android operating system would soon surpass Apple’s iOS in tablet market share, publishers of digital magazines could be excused for some handwringing.</p>
<p>Since 2010, Apple’s dominance of the market allowed publishers to &hellip; <a href="http://www.poynter.org/latest-news/media-lab/mobile-media/208795/as-android-tablets-grow-publishers-struggle-to-match-the-ipad-experience/" class="read_more">Read more</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.poynter.org/latest-news/media-lab/mobile-media/208795/as-android-tablets-grow-publishers-struggle-to-match-the-ipad-experience/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Twitter research shows how multimedia increases engagement</title>
		<link>http://www.poynter.org/latest-news/media-lab/social-media/206402/twitter-research-shows-5-ways-multimedia-increases-engagement/</link>
		<comments>http://www.poynter.org/latest-news/media-lab/social-media/206402/twitter-research-shows-5-ways-multimedia-increases-engagement/#comments</comments>
		<pubDate>Thu, 07 Mar 2013 16:14:39 +0000</pubDate>
		<dc:creator>Jeff Sonderman</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Photojournalism]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Visual journalism]]></category>
<category><![CDATA[Media Lab]]></category><category><![CDATA[Latest News]]></category>
		<guid isPermaLink="false">http://www.poynter.org/?p=206402</guid>
		<description><![CDATA[<p>To update an old saying for the Twitter era: A picture is worth a thousand characters.</p>
<p>Research by Twitter shows that tweets that include a photo or video <a href="https://dev.twitter.com/sites/default/files/files_media/tweet_your_beat_-_sports_1.pdf">receive 3 to 4 times more engagement</a> (retweets, replies, etc.) than those &#8230; <a href="http://www.poynter.org/latest-news/media-lab/social-media/206402/twitter-research-shows-5-ways-multimedia-increases-engagement/" class="read_more">Read more</a></p>]]></description>
			<content:encoded><![CDATA[<p>To update an old saying for the Twitter era: A picture is worth a thousand characters.</p>
<p>Research by Twitter shows that tweets that include a photo or video <a href="https://dev.twitter.com/sites/default/files/files_media/tweet_your_beat_-_sports_1.pdf">receive 3 to 4 times more engagement</a> (retweets, replies, etc.) than those &hellip; <a href="http://www.poynter.org/latest-news/media-lab/social-media/206402/twitter-research-shows-5-ways-multimedia-increases-engagement/" class="read_more">Read more</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.poynter.org/latest-news/media-lab/social-media/206402/twitter-research-shows-5-ways-multimedia-increases-engagement/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>5 reasons mobile will disrupt journalism like the Internet did a decade ago</title>
		<link>http://www.poynter.org/latest-news/media-lab/mobile-media/204107/5-reasons-mobile-will-disrupt-journalism-like-the-internet-did-a-decade-ago/</link>
		<comments>http://www.poynter.org/latest-news/media-lab/mobile-media/204107/5-reasons-mobile-will-disrupt-journalism-like-the-internet-did-a-decade-ago/#comments</comments>
		<pubDate>Wed, 13 Feb 2013 12:27:54 +0000</pubDate>
		<dc:creator>Cory Bergman</dc:creator>
				<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Live Chat]]></category>
		<category><![CDATA[Mobile]]></category>
<category><![CDATA[Media Lab]]></category><category><![CDATA[Latest News]]></category>
		<guid isPermaLink="false">http://www.poynter.org/?p=204107</guid>
		<description><![CDATA[<p>Imagine being able to rewind to the 1990s and help your news organization make key decisions — and create new habits — to help prevent a landslide of layoffs and enable the business to thrive on the Internet. That&#8217;s the &#8230; <a href="http://www.poynter.org/latest-news/media-lab/mobile-media/204107/5-reasons-mobile-will-disrupt-journalism-like-the-internet-did-a-decade-ago/" class="read_more">Read more</a></p>]]></description>
			<content:encoded><![CDATA[<p>Imagine being able to rewind to the 1990s and help your news organization make key decisions — and create new habits — to help prevent a landslide of layoffs and enable the business to thrive on the Internet. That&#8217;s the &hellip; <a href="http://www.poynter.org/latest-news/media-lab/mobile-media/204107/5-reasons-mobile-will-disrupt-journalism-like-the-internet-did-a-decade-ago/" class="read_more">Read more</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.poynter.org/latest-news/media-lab/mobile-media/204107/5-reasons-mobile-will-disrupt-journalism-like-the-internet-did-a-decade-ago/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>&#8216;Frictionless sharing&#8217; is an instructive failure of 2012</title>
		<link>http://www.poynter.org/latest-news/media-lab/social-media/199113/frictionless-sharing-is-an-instructive-failure-of-2012/</link>
		<comments>http://www.poynter.org/latest-news/media-lab/social-media/199113/frictionless-sharing-is-an-instructive-failure-of-2012/#comments</comments>
		<pubDate>Fri, 21 Dec 2012 20:24:37 +0000</pubDate>
		<dc:creator>Jeff Sonderman</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social media]]></category>
<category><![CDATA[Media Lab]]></category><category><![CDATA[Latest News]]></category>
		<guid isPermaLink="false">http://www.poynter.org/?p=199113</guid>
		<description><![CDATA[<p>Two of the news organizations that led the push into social reader Facebook apps are retooling their products, and Facebook itself is signaling that it&#8217;s time to leave behind the &#8220;frictionless sharing&#8221; experiment.</p>
<p>The Washington Post has extended its Social &#8230; <a href="http://www.poynter.org/latest-news/media-lab/social-media/199113/frictionless-sharing-is-an-instructive-failure-of-2012/" class="read_more">Read more</a></p>]]></description>
			<content:encoded><![CDATA[<p>Two of the news organizations that led the push into social reader Facebook apps are retooling their products, and Facebook itself is signaling that it&#8217;s time to leave behind the &#8220;frictionless sharing&#8221; experiment.</p>
<p>The Washington Post has extended its Social &hellip; <a href="http://www.poynter.org/latest-news/media-lab/social-media/199113/frictionless-sharing-is-an-instructive-failure-of-2012/" class="read_more">Read more</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.poynter.org/latest-news/media-lab/social-media/199113/frictionless-sharing-is-an-instructive-failure-of-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When to go fast, when to go slow on social media</title>
		<link>http://www.poynter.org/latest-news/media-lab/social-media/198884/when-to-go-fast-when-to-go-slow-on-social-media/</link>
		<comments>http://www.poynter.org/latest-news/media-lab/social-media/198884/when-to-go-fast-when-to-go-slow-on-social-media/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 13:32:05 +0000</pubDate>
		<dc:creator>Jeff Sonderman</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Newtown Sandy Hook Elementary school shooting]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Twitter]]></category>
<category><![CDATA[Media Lab]]></category><category><![CDATA[Latest News]]></category>
		<guid isPermaLink="false">http://www.poynter.org/?p=198884</guid>
		<description><![CDATA[<p><em><strong><a href="http://blogs.reuters.com/mediafile/2012/12/19/in-a-crisis-twitter-morphs-into-cable-news/">Reuters</a> &#124; <a href="http://www.niemanlab.org/2012/12/from-real-time-to-slow-social/">Nieman Lab</a></strong></em><br />
Ben Walsh writes that his unfiltered Twitter stream &#8220;<a href="http://blogs.reuters.com/mediafile/2012/12/19/in-a-crisis-twitter-morphs-into-cable-news/">was basically unusable</a> as an information source&#8221; during the Newtown school shooting.</p>
<p>Because he follows so many journalists and news organizations, his timeline repeated the same facts &#8230; <a href="http://www.poynter.org/latest-news/media-lab/social-media/198884/when-to-go-fast-when-to-go-slow-on-social-media/" class="read_more">Read more</a></p>]]></description>
			<content:encoded><![CDATA[<p><em><strong><a href="http://blogs.reuters.com/mediafile/2012/12/19/in-a-crisis-twitter-morphs-into-cable-news/">Reuters</a> | <a href="http://www.niemanlab.org/2012/12/from-real-time-to-slow-social/">Nieman Lab</a></strong></em><br />
Ben Walsh writes that his unfiltered Twitter stream &#8220;<a href="http://blogs.reuters.com/mediafile/2012/12/19/in-a-crisis-twitter-morphs-into-cable-news/">was basically unusable</a> as an information source&#8221; during the Newtown school shooting.</p>
<p>Because he follows so many journalists and news organizations, his timeline repeated the same facts &hellip; <a href="http://www.poynter.org/latest-news/media-lab/social-media/198884/when-to-go-fast-when-to-go-slow-on-social-media/" class="read_more">Read more</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.poynter.org/latest-news/media-lab/social-media/198884/when-to-go-fast-when-to-go-slow-on-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Newtown response shows perils of requesting interviews on Twitter</title>
		<link>http://www.poynter.org/latest-news/media-lab/social-media/198573/newtown-response-shows-perils-of-post-tragedy-interview-requests-via-social-media/</link>
		<comments>http://www.poynter.org/latest-news/media-lab/social-media/198573/newtown-response-shows-perils-of-post-tragedy-interview-requests-via-social-media/#comments</comments>
		<pubDate>Mon, 17 Dec 2012 20:15:17 +0000</pubDate>
		<dc:creator>Jeff Sonderman</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Disaster coverage]]></category>
		<category><![CDATA[Newtown Sandy Hook Elementary school shooting]]></category>
		<category><![CDATA[Police and crime reporting]]></category>
		<category><![CDATA[Twitter]]></category>
<category><![CDATA[Media Lab]]></category><category><![CDATA[Latest News]]></category>
		<guid isPermaLink="false">http://www.poynter.org/?p=198573</guid>
		<description><![CDATA[<p>Any journalist who&#8217;s had to ask grieving loved ones for an interview in the wake of a tragedy will tell you, it&#8217;s one of the hardest parts of her job.</p>
<p>It&#8217;s also one of the most difficult requests for non-journalists &#8230; <a href="http://www.poynter.org/latest-news/media-lab/social-media/198573/newtown-response-shows-perils-of-post-tragedy-interview-requests-via-social-media/" class="read_more">Read more</a></p>]]></description>
			<content:encoded><![CDATA[<p>Any journalist who&#8217;s had to ask grieving loved ones for an interview in the wake of a tragedy will tell you, it&#8217;s one of the hardest parts of her job.</p>
<p>It&#8217;s also one of the most difficult requests for non-journalists &hellip; <a href="http://www.poynter.org/latest-news/media-lab/social-media/198573/newtown-response-shows-perils-of-post-tragedy-interview-requests-via-social-media/" class="read_more">Read more</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.poynter.org/latest-news/media-lab/social-media/198573/newtown-response-shows-perils-of-post-tragedy-interview-requests-via-social-media/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>News orgs circulate Facebook profile, photos of man who wasn&#8217;t the shooter</title>
		<link>http://www.poynter.org/latest-news/media-lab/social-media/198262/news-orgs-circulate-facebook-profile-of-the-wrong-ryan-lanza/</link>
		<comments>http://www.poynter.org/latest-news/media-lab/social-media/198262/news-orgs-circulate-facebook-profile-of-the-wrong-ryan-lanza/#comments</comments>
		<pubDate>Fri, 14 Dec 2012 20:35:06 +0000</pubDate>
		<dc:creator>Jeff Sonderman</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Newtown Sandy Hook Elementary school shooting]]></category>
<category><![CDATA[Media Lab]]></category><category><![CDATA[Latest News]]></category>
		<guid isPermaLink="false">http://www.poynter.org/?p=198262</guid>
		<description><![CDATA[<p>Reporters and producers around the country, frantically searching for information online about the alleged school shooter, found what seemed like a match. Ryan Lanza, 24, was believed responsible for <a href="http://www.poynter.org/latest-news/mediawire/198243/how-news-about-the-newtown-school-shooting-has-spread/">the deaths of 27 people</a> in Newtown, Conn., at the Sandy &#8230; <a href="http://www.poynter.org/latest-news/media-lab/social-media/198262/news-orgs-circulate-facebook-profile-of-the-wrong-ryan-lanza/" class="read_more">Read more</a></p>]]></description>
			<content:encoded><![CDATA[<p>Reporters and producers around the country, frantically searching for information online about the alleged school shooter, found what seemed like a match. Ryan Lanza, 24, was believed responsible for <a href="http://www.poynter.org/latest-news/mediawire/198243/how-news-about-the-newtown-school-shooting-has-spread/">the deaths of 27 people</a> in Newtown, Conn., at the Sandy &hellip; <a href="http://www.poynter.org/latest-news/media-lab/social-media/198262/news-orgs-circulate-facebook-profile-of-the-wrong-ryan-lanza/" class="read_more">Read more</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.poynter.org/latest-news/media-lab/social-media/198262/news-orgs-circulate-facebook-profile-of-the-wrong-ryan-lanza/feed/</wfw:commentRss>
		<slash:comments>330</slash:comments>
		</item>
		<item>
		<title>What the world population is doing on smartphones and social networks</title>
		<link>http://www.poynter.org/latest-news/media-lab/social-media/197882/what-the-world-population-is-doing-on-our-smartphones-and-social-networks/</link>
		<comments>http://www.poynter.org/latest-news/media-lab/social-media/197882/what-the-world-population-is-doing-on-our-smartphones-and-social-networks/#comments</comments>
		<pubDate>Wed, 12 Dec 2012 15:34:35 +0000</pubDate>
		<dc:creator>Jeff Sonderman</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pew Research]]></category>
		<category><![CDATA[Social media]]></category>
<category><![CDATA[Media Lab]]></category><category><![CDATA[Latest News]]></category>
		<guid isPermaLink="false">http://www.poynter.org/?p=197882</guid>
		<description><![CDATA[<p>In the past year, American cell phone owners became more likely to use the Internet on their phones (51 percent, up from 43 percent in 2011) and capture pictures or videos (67 percent, up from 57 percent).</p>
<p>That&#8217;s one insight &#8230; <a href="http://www.poynter.org/latest-news/media-lab/social-media/197882/what-the-world-population-is-doing-on-our-smartphones-and-social-networks/" class="read_more">Read more</a></p>]]></description>
			<content:encoded><![CDATA[<p>In the past year, American cell phone owners became more likely to use the Internet on their phones (51 percent, up from 43 percent in 2011) and capture pictures or videos (67 percent, up from 57 percent).</p>
<p>That&#8217;s one insight &hellip; <a href="http://www.poynter.org/latest-news/media-lab/social-media/197882/what-the-world-population-is-doing-on-our-smartphones-and-social-networks/" class="read_more">Read more</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.poynter.org/latest-news/media-lab/social-media/197882/what-the-world-population-is-doing-on-our-smartphones-and-social-networks/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Twitter-Instagram photo war reveals new business realities of social networks</title>
		<link>http://www.poynter.org/latest-news/media-lab/social-media/197575/the-twitter-instagram-photo-wars-show-the-new-business-realities-of-social-networks/</link>
		<comments>http://www.poynter.org/latest-news/media-lab/social-media/197575/the-twitter-instagram-photo-wars-show-the-new-business-realities-of-social-networks/#comments</comments>
		<pubDate>Mon, 10 Dec 2012 16:36:11 +0000</pubDate>
		<dc:creator>Jeff Sonderman</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Twitter]]></category>
<category><![CDATA[Media Lab]]></category><category><![CDATA[Latest News]]></category>
		<guid isPermaLink="false">http://www.poynter.org/?p=197575</guid>
		<description><![CDATA[<p>The photo-sharing turf war is escalating, with Twitter <a href="http://mashable.com/2012/12/08/twitter-photo-filters/">copying Instagram-like features</a> and Instagram (owned by Facebook) <a href="http://allthingsd.com/20121209/confirmed-effective-immediately-say-goodbye-to-instagram-photos-inside-of-twitter/">no longer making its photos viewable</a> within tweets.</p>
<p><a href="http://www.poynter.org/latest-news/media-lab/social-media/197575/the-twitter-instagram-photo-wars-show-the-new-business-realities-of-social-networks/attachment/instagram-fail-whale/" rel="attachment wp-att-197590"><img class="alignleft size-medium wp-image-197590" title="instagram-fail-whale" src="http://www.poynter.org/wp-content/uploads/2012/12/instagram-fail-whale-300x300.jpg" alt="" width="300" height="300" /></a>No matter which company wins, users will lose.</p>
<p>It seems time to just accept that Facebook &#8230; <a href="http://www.poynter.org/latest-news/media-lab/social-media/197575/the-twitter-instagram-photo-wars-show-the-new-business-realities-of-social-networks/" class="read_more">Read more</a></p>]]></description>
			<content:encoded><![CDATA[<p>The photo-sharing turf war is escalating, with Twitter <a href="http://mashable.com/2012/12/08/twitter-photo-filters/">copying Instagram-like features</a> and Instagram (owned by Facebook) <a href="http://allthingsd.com/20121209/confirmed-effective-immediately-say-goodbye-to-instagram-photos-inside-of-twitter/">no longer making its photos viewable</a> within tweets.</p>
<p><a href="http://www.poynter.org/latest-news/media-lab/social-media/197575/the-twitter-instagram-photo-wars-show-the-new-business-realities-of-social-networks/attachment/instagram-fail-whale/" rel="attachment wp-att-197590"><img class="alignleft size-medium wp-image-197590" title="instagram-fail-whale" src="http://www.poynter.org/wp-content/uploads/2012/12/instagram-fail-whale-300x300.jpg" alt="" width="300" height="300" /></a>No matter which company wins, users will lose.</p>
<p>It seems time to just accept that Facebook &hellip; <a href="http://www.poynter.org/latest-news/media-lab/social-media/197575/the-twitter-instagram-photo-wars-show-the-new-business-realities-of-social-networks/" class="read_more">Read more</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.poynter.org/latest-news/media-lab/social-media/197575/the-twitter-instagram-photo-wars-show-the-new-business-realities-of-social-networks/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>2 major lessons from the demise of The Daily</title>
		<link>http://www.poynter.org/latest-news/media-lab/mobile-media/196885/2-major-lessons-from-the-demise-of-the-daily/</link>
		<comments>http://www.poynter.org/latest-news/media-lab/mobile-media/196885/2-major-lessons-from-the-demise-of-the-daily/#comments</comments>
		<pubDate>Mon, 03 Dec 2012 14:57:07 +0000</pubDate>
		<dc:creator>Jeff Sonderman</dc:creator>
				<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[The Daily]]></category>
<category><![CDATA[Media Lab]]></category><category><![CDATA[Latest News]]></category>
		<guid isPermaLink="false">http://www.poynter.org/?p=196885</guid>
		<description><![CDATA[<p>The publisher of News Corp.&#8217;s The Daily said earlier this year that the iPad-only publication might <a href="http://www.poynter.org/latest-news/media-lab/mobile-media/161675/the-daily-turns-1-with-100k-subscribers-but-may-be-years-away-from-profit/">need a few more years</a> to be profitable. Today the company announced it won&#8217;t get that chance.</p>
<p><a href="http://www.poynter.org/wp-content/uploads/2012/12/the-daily.jpg"><img class="alignleft size-full wp-image-196901" title="the daily" src="http://www.poynter.org/wp-content/uploads/2012/12/the-daily.jpg" alt="" width="123" height="120" /></a>Although it has been one of the &#8230; <a href="http://www.poynter.org/latest-news/media-lab/mobile-media/196885/2-major-lessons-from-the-demise-of-the-daily/" class="read_more">Read more</a></p>]]></description>
			<content:encoded><![CDATA[<p>The publisher of News Corp.&#8217;s The Daily said earlier this year that the iPad-only publication might <a href="http://www.poynter.org/latest-news/media-lab/mobile-media/161675/the-daily-turns-1-with-100k-subscribers-but-may-be-years-away-from-profit/">need a few more years</a> to be profitable. Today the company announced it won&#8217;t get that chance.</p>
<p><a href="http://www.poynter.org/wp-content/uploads/2012/12/the-daily.jpg"><img class="alignleft size-full wp-image-196901" title="the daily" src="http://www.poynter.org/wp-content/uploads/2012/12/the-daily.jpg" alt="" width="123" height="120" /></a>Although it has been one of the &hellip; <a href="http://www.poynter.org/latest-news/media-lab/mobile-media/196885/2-major-lessons-from-the-demise-of-the-daily/" class="read_more">Read more</a></p>]]></content:encoded>
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