Bonnie Kintzer has had plenty of experience as a publishing consultant and executive as well as earning a Harvard MBA degree. Still, when she signed on as CEO in April 2014 to turn around the twice-bankrupt Reader’s Digest Association, it may have looked from the outside like Mission Impossible.
“I came in with my eyes fully open,” Kintzer said, beginning a progress-report phone interview earlier this month. While not yet achieving fabulous financials, Kintzer now has in place a new executive team, new digital strategies and a much expanded digital audience.
In late September, after more than a year’s preparation, the company took a plunge and rebranded. Reader’s Digest, the magazine, is still Reader’s Digest. But the venerable Reader’s Digest Association has been rechristened Trusted Media Brands Inc. Read more