Alex MacCallum, who heads up audience development for The New York Times, will add the company’s video unit to her portfolio, according to a memo from Executive Editor Dean Baquet and New York Times CEO Mark Thompson.
MacCallum, who oversees the distribution of New York Times journalism on a variety of platforms, has led an expansion of The Times’ social media efforts since she joined the company’s newsroom. Her appointment followed a much-discussed innovation report that showed The Times was lagging behind some of its digital competitors in several facets of social engagement.
In the memo, Baquet and Thompson called MacCallum “a strong leader who has a deep appreciation for the mission of The Times.”
We have spent several months rethinking and refocusing our video efforts and searching for the right leader for this vital area.