About a month ago, the sports department at the Los Angeles Times was fully-staffed, ready for a day that included a horse race, a basketball game and a boxing match.
“It looked like a Tuesday,” said Angel Rodriguez, sports editor. By 3 p.m., the Times’ coverage of the Kentucky Derby began. At 5 p.m., the Los Angeles Clippers started playing the San Antonio Spurs in game seven of the NBA Playoffs. By 9 p.m., Floyd Mayweather and Manny Pacquio started their fight.
By midnight on Sunday, the L.A. Times sports pages had 7 million pageviews and 2 million unique visitors — a daily traffic record for the sports department.
Rodriguez doesn’t take credit for the record-breaking traffic. Read more