First there was Rolling Stone serving as the music journalism voice of a generation. Then there was Spin. And now there’s Pitchfork.
It’s why Condé Nast’s purchase of Chicago’s Pitchfork Media is probably a smart move.
“In my opinion, it took the mantle from Rolling Stone,” Joe Shanahan, a prominent club owner and music entrepreneur in Chicago, told Poynter. “What Rolling Stone was to our generation, Pitchfork is to a new generation. It’s sort of like you had Rolling Stone, then Spin, then Pitchfork.”
“Their way of reviewing records way under the radar, as well as things over the radar, is part of their growth,” he said. “It’s a very important tool for my company. I’m there two, three times a day. Their news bulletins, reviews, I follow. Read more