How news nonprofits are making money

How can nonprofit news organizations diversify their revenue streams? A recent report from the Knight Foundation surveyed 18 nonprofit news outlets between 2010 to 2012 to find the most effective practices in the areas of finances, organizational structure and audience engagement.

Although most nonprofits increased revenue, relying less on foundation grants and bringing in money from individual donors, sponsorships, events and syndication, financial stability is still a big concern for nonprofit news.

Our guests: Anne Galloway, the founder and editor of Vermont-based VTDiggerMark Katches, the editorial director of the California-based Center for Investigative Reporting, and Mayur Patel, the Knight Foundation’s vice president of strategy and assessment.

VTDigger is a five-year-old organization with six full-time employees and an annual budget under $400,000; CIR was founded in 1977 and has a staff of 73 and a budget of $10 million.

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