Page views are a measure of how many times an online page is viewed by a user. Publishers, marketers and advertisers commonly use page views as the primary metric of a site's popularity.
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Page views are often confused in news articles with "hits," a measure of how many times a file is requested from a server. A single Web page can have numerous files on it, such as multiple images and videos. Therefore, "hits" shouldn't be used as a measure of a site's popularity.
Recently, Nielsen/NetRatings has advocated reducing the importance of page views, instead giving more weight to the amount of time a user spends on the site. This is due largely to new Web technologies such as AJAX that allow user to interact with Web sites without having to reload pages and add to the page-view count. Examples of these sites include the new Yahoo! Mail, GMail, Google Maps, Flickr and Digg.
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