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Rick Edmonds
Poynter Media Business Analyst Rick Edmonds tracks the latest industry developments.
Posted by Rick Edmonds at 12:05 AM on Feb. 3, 2010
Ken Doctor's new book published Tuesday, "Newsonomics: Twelve New Trends That Will Shape the News You Get," sounds as if it is going to be a treatise, but it's not. Sure, there is plenty of solid analysis, but "Newsonomics" reads more like a series of battlefield dispatches from the hunkered down camp of beleaguered old media and the loosely organized fronts opened by new media insurgents.
 
And Doctor is a virtual Christiane Amanpour of the news wars -- quick-moving, observant, solid in his interpretations and engaged without being a cranky partisan.
 
I should pause right here and say this is not exactly a review of his book. Doctor and I have been professional friends for several years. He spoke last November at our Poynter conference on the Future of Advertising. He acknowledged me in the book as one of 28 fellow commentators with whom he likes bouncing around ideas.
 
That said, Doctor delivers the book I would have expected, given his balanced perspective and consistently rewarding Content Bridges blog. Here are three things I like about the book...

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Feb. 1, 2010

Classified Ad Revenue Down 70 Percent in 10 Years, With One Bright Spot
Posted by Rick Edmonds at 11:47 PM on Feb. 1, 2010
t's not news that the newspaper industry's business woes have been led by a precipitous decline in print classified advertising. Toting up the figures while drafting the State of the News Media report last week, I found the overall decline in a decade was a stunning 70 percent -- from $19.6 billion in 2000 to roughly $6 billion in 2009.
 
Some of the detail inside that number, however, is intriguing and, dare I say, a bit encouraging. Take a look:


2000 (billions)
2008 (billions)
2009 (billions, estimated)
Auto
$5
$2.3
$1.3
Real Estate
$3.2
$2.5
$1.4
Recruitment
$8.7
$2.2
$0.8
Other
$2.7
$3
$2.5
Total
$19.6 billion
$10 billion
$6 billion

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Recent Comments:
Craigslist and Newspapers Thanks for the comments, gentlemen. Craig certainly didn't bring down... More.
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