Laurie Sullivan, MediaPost News, Online Media Daily, Feb. 4, 2010
"Google updated a series of patent filings in January that could suggest the search giant plans to dig deeper into behavioral targeting, video content, and might also roll out dynamic advertising in its mapping applications."
Bill Mitchell, NewsPay, Poynter, Feb. 8, 2010
Mallary Jean Tenore, Poynter, Feb. 1, 2010
Ian Schafer, Business Insider, Jan. 28, 2010
Jessica E. Vascellaro and Emily Steel,
Wall Street Journal, Jan. 28, 2010
Advertising Age, Jan. 21, 2010
Rick Edmonds, The Biz Blog, Poynter, Jan. 15, 2010
Tameka Kee, paidContent, Jan. 5, 2010
2010: Another Year of Waiting for Serious Revenue
from Mobile Ads, Online Display and Social Media Rick Edmonds, The Biz Blog, Poynter, Jan. 4, 2010
Ad Influx Brightens Hopes For Newspapers, MagazinesRussell Adams and Shira Ovide, Wall Street Journal, Jan. 3, 2010
2010 outlook on ad revenue and strategic initiativesNestor Bailly, Editors Weblog, Dec. 17, 2009
How to Increase Ad Revenue with Paywalls, Higher Rates, Content TrackingSteve Myers, Poynter, Dec. 11, 2009
The daunting reality facing newspapersAlan D. Mutter, Reflections of a Newsosaur, Dec. 9, 2009
5 Tools to Help Automate Local AdvertisingAndria Krewson, MediaShift, Dec. 8, 2009
Forecast: Online Will Take More Ad Dollars Than Newspapers By 2015Robert Andrews, paidContent, Dec. 8, 2009
A Friend's Tweet Could Be an AdBrad Stone, New York Times, Nov. 21, 2009
Television: Bad News for Local Television StationsNeal Justin, StarTribune, Nov. 21, 2009
What Consumers Are Thinking & What It Means for the Return of AdvertisingSteve Myers, Poynter, Nov. 19, 2009
What's Apple Doing With A Patent For Non-Skippable Ads? Jay Yarow, Silicon Alley Insider, Nov. 15, 2009
(See also:
Apple Wouldn't Risk Its Cool Over a Gimmick, Would It?Randall Stross, New York Times, Nov. 14, 2009)
How Ford Does Social MediaJD Lasica, Socialmedia.biz, Nov. 9, 2009
Study: Newspapers Need to 'Shed Legacy Costs' to Capture Online Ad SpendingBill Mitchell, NewsPay, Poynter, Nov. 13, 2009
Online Ads Are Booming, if They're Attached to a VideoBrian Stelter, New York Times, Nov. 10, 2009
IDC: Global Online Ad Spend Has Bottomed Out--But Real Growth Won't Show Until Q1David Kaplan, paidContent, Nov. 10, 2009
Ad Revenue Eludes PapersNat Worden, Wall Street Journal, Nov. 4, 2009
Happy Birthday, Digital Advertising!Frank D'Angelo, Advertising Age, Oct. 26, 2009
High-End Brand Publishers Need to Sell Scalable Premium Ad Solutions, Not Commodity Ad SpaceScott Karp, Publishing 2.0, Oct. 26, 2009
Online Rally May Sidestep NewspapersStephanie Clifford, New York Times, Oct. 25, 2009
Newspapers Find Some Relief in GM, Mercedes-Benz AdsGreg Bensinger, Bloomberg.com, Oct. 16, 2009
More advert stats: 8% of users account for 85% of clicksNestor Bailly, Editors Weblog, Oct. 15, 2009
Can Self-Service Newspaper Ads Crack the Small Merchants Market?Rick Edmonds, The Biz Blog, Poynter, Oct. 8, 2009
Barely Anybody Clicks On Banner Ads AnymoreKunur Patel, The Business Insider, Oct. 1, 2009
Prolonged Recession Boosts Coupon Clipping, Newspaper InsertsRick Edmonds, The Biz Blog, Poynter, Sep. 30, 2009
Will the Future of Advertising Be a Blend of Old and New Media?Knowledge@Wharton, Sep. 30, 2009
Has newspaper advertising reached rock bottom? Probably not Martin Langeveld, Nieman Journalism Lab, Sep. 22, 2009
A Guide To The Infighting Between Premium Publishers And Ad NetworksMichael Zimbalist, paidContent.org, Sep. 18, 2009
Google Aims to Wrest Display Ads From YahooMiguel Helft and Stephanie Clifford, New York Times, Sep. 18, 2009
Ad spending 2009: Even media is buying less mediaMeg James, Los Angeles Times, Sep. 16, 2009
Privacy Advocates Take On Behaviorally-Targeted Ads on News SitesRick Edmonds, The Biz Blog, Poynter, Sep. 8, 2009
Advertisers Get Where the Readers (and Customers) AreBill Mitchell, NewsPay, Poynter, Aug. 28, 2009
More marketers use social networking to reach customersJon Swartz, USA Today, Aug. 27, 2009
Twitter To Add Location Data -- A Precursor To Geotargeted Ads?Tameka Kee, paidContent, Aug. 20, 2009
Newspaper Industry Ad Revenue at 1965 Levels Ryan Chittum, CJR, Aug. 19, 2009
(See also:
The Chasm Between the Value of Print and Web Readers)
Advance Partnership Signals Greater Microsoft/Newspaper ConnectionKen Doctor, Content Bridges, Aug. 16, 2009
Is Television Over?
An intriguing new book about the ad recession's next victimSeth Stevenson, Slate, Aug. 10, 2009
Modest newspaper sales bounce predictedAlan D. Mutter, Reflections of a Newsosaur, Aug. 7, 2009
Ad Biz Faces the 'New Normal'The industry will be changed forever by this recession. What will it look like on the other side?
Steve McClellan, Adweek, Aug 3, 2009
The Continuing Search for Online Ads that Work Rick Edmonds, The Biz Blog, Poynter, Jul. 30, 2009
Taming the Web for Local AdvertisersJon Fine, BusinessWeek, Jul. 30, 2009
Yahoo-Microsoft Search Deal Leaves Newspapers on SidelinesKen Doctor, Content Bridges, Jul. 29, 2009
Lab Watches Web Surfers to See Which Ads WorkBrooks Barnes, New York Times, Jul. 26, 2009
Profits, Recession, and RecoveryRobert G. Picard, The Media Business, Jul. 23, 2009
There's ads, and then there's adsSteve Yelvington, Jul. 23, 2009
Five Reasons to Advertise on Newspaper Web SitesLisa Rabasca, Newspaperproject.org, Jul. 23, 2009
NYTimes.com Introduces Self-Serve Ads For Hyperlocal SitesDavid Kaplan, PaidContent.org, Jul. 22, 2009
Realtors Repudiate Newspaper AdsAlan D. Mutter, Reflections of a Newsosaur, Jul. 22, 2009
Online Advertising Still WorksFitz & Jen, Jul. 17, 2009
How Craigslist Turned Small Ads into Big Business Kevin Anderson, Guardian, Jul. 15, 2009
Nielsen: Personal Ties and Online Opinions Most TrustedMark Walsh, Online Media Daily, Jul. 9, 2009
The Poor Connection Between Internet Advertising and Newspaper Woes Robert G. Picard, The Media Business, Jul. 8, 2009
Interpublic Pushes 'Retail 3.0,' Puts Former Home Depot CMO In Charge Of Emerging Media LabJoe Mandese, MediaDailyNews, Jul. 8, 2009
Amazon Patents Detail Kindle Advertising ModelLaurie Sullivan, Online Media Daily, Jul. 7, 2009
(See also:
Amazon seeks patents for in-text ads on KindleLiz Webber, Editors Weblog, Jul. 7, 2009)
The Economist calls on a new type of targeted reader to "let your mind wander"Christie Silk, Editors Weblog, July 3, 2009
What Ads Types Are Most Helpful? Search Ads Follow Newspapers, TV Greg Sterling, Search Engine Land, Jul. 2, 2009
Advertising: The Price of 'Free' MediaPublishers Need a New Contract With Consumers
Omar Tawakol, Advertising Age, Jun. 30, 2009
37 Sites Ready To Implement OPA's Bigger, Badder Ad FormatsMark Walsh, Online Media Daily, Jun. 30, 2009
The future of ad networks and display advertising Jake Hird, Econsultancy, Jun. 29, 2009
'Tweets' on the menu are a sweet dealRestaurants using Twitter for cheap, effective marketing
Devra J. First, Boston Globe, Jun. 29, 2009
MinnPost Tries Ads as Local BulletinsBill Mitchell, NewsPay, Poynter, Jun. 26, 2009
Reinventing classifieds: MinnPost launches "real-time advertising"Zachary M. Seward, Nieman Journalism Lab, Jun. 25, 2009
Journal of Advertising ResearchAdvertising Research Foundation, Volume 49, No. 2, Jun. 2009
Social Networks: They're Popular, But Will They Pay? (Audio)
Laura Sydell, NPR, Jun. 23, 2009
NBC, CBS Have Conflicting Visions of Broadcast FutureBrian Steinberg, Advertising Age, Jun. 22, 2009
Univ. of Minn. Conference: New Economic Models for News Minnesota Journalism Center, Jun. 16, 2009
(See also:
Conference Summary)
For Yahoo Newspaper Consortium Members, Targeting Is Now The Draw, Not Job Ads David Kaplan, paidContent / Washington Post, Jun. 16, 2009
Future of Advertising? Print, TV, Online AdsARF, Wharton School Study Finds WOM Largely Driven by Paid Media Ads
Jack Neff, Advertising Age, Jun. 1, 2009
This American Life Recalls The Days Of Newspaper Classifieds Chris O'Brien, The Next Newsroom Project, Jun. 12, 2009
(Archived
This American Life episode, Oct. 11, 2002)
Newspapers face ad revenue hit Jennifer Youssef, The Detroit News, Jun. 10, 2009
Interview: Andy Ellenthal, CEO Of quadrantONE, On The Alliance's Move Beyond Newspapers David Kaplan, paidContent.org, Jun. 10, 2009
Magazine Researchers Explore New Ways to Weigh Ad Impact Stephanie Clifford, New York Times, Jun. 9, 2009
Al Gore wants to save advertising, tooCaroline McCarthy, The Social, CNET News, Jun. 3, 2009
Future of Advertising? Print, TV, Online Ads Jack Neff, Advertising Age, Jun. 1, 2009
Advertising Expenditures --Statistics from NAA
(See Also: NAA's
Trends & Numbers)
Yahoo Consortium Newspapers Starting to Book Local AdsDavid Johnson, Poynter, May 28, 2009
Publishers Tap Readers for Revenue With $2 NewspapersGreg Bensinger, Bloomberg.com, May 27, 2009
New revenue streams boost TV, while new fees may stifle Internet radio Adam Clayton Powell III, Communication Leadership & Policy, May 26, 2009
Pew Research Center: Online Classifieds Climb Sydney Jones, Pew Internet & American Life Project, May 22, 2009
Yahoo Newspaper Consortium Has Generated Estimated $50 Million In Revenues David Kaplan, paidContent.org, May 21, 2009
Some Newspapers Booking Local Ads Online Thanks to YahooNat Ives, Advertising Age, May 21, 2009
An Inside View: How & Why Digital Advertising Stalled Rick Edmonds, The Biz Blog, Poynter, May 21, 2008
McClatchy says it will push new ad sales strategyDale Kasler, The Sacramento Bee, May 20, 2009
Talking Points Memo�s advertising strategy explained...in 100 seconds Zachary M. Seward, Neiman Journalism Lab, May 20, 2009
Twitter sees tools, not ads, for revenueAlexei Oreskovic, Reuters, May 18, 2009
(See also:
Interview video with Twitter co-founder Biz Stone)
Magazines Scramble as Auto Pages Diminish Laura Clark Geist, Advertising Age, May 18, 2009
TV, radio, Web ad revenue taking big hit Joe Garofoli, San Francisco Chronicle, May 17, 2009
Study: Newspapers Must Cross 'Digital Abyss'Media Buyer Planner, May 15, 2009
(See also:
Moving into Multiple Business ModelsPricewaterhouseCoopers, World Association of Newspapers)
The Future of Advertising is Shakable and Location-BasedSarah Perez, ReadWriteWeb, Apr. 30, 2009
Communities are key in building websites' advertiser supportRobert Niles, OJR, Apr. 21, 2009
Time to Reinvent Advertising, Not Sabotage ItBill Mitchell, NewsPay, Poynter, Apr. 13, 2009
The Future of Advertising: Just Ask "What Would Google Do?"Steve Rubel, Micro Persuasion, Apr. 2, 2009
Redefining Advertising To Save JournalismKirk Cheyfitz, Post Advertising, Apr. 1, 2009
By 'optimizing' ads, can the Rubicon Project save this newspaper?Dan Neil, Los Angeles Times, Mar. 24, 2009
Demos Not Memos: Fixes for Online Ads Bill Mitchell, NewsPay, Poynter, Mar. 23, 2009
(See also:
RevenueTwoPointZero and Twitter
#rev2oh)
Media Giants Want to Top Google ResultsNat Ives, Advertising Age, Mar. 22, 2009
Why Advertising Is Failing On The InternetEric Clemons, TechCrunch, Mar. 22, 2009
The end of the free lunch -- again: The demise of a popular but unsustainable business model now seems inevitableThe Economist, Mar. 19, 2009
The Great Seattle Advertising ExperimentScott Karp, Publishing 2.0, Mar. 16, 2009
J.P. Morgan Outlook: 2009 Ad Revenue to Skid 20%Fitz & Jen, Mar. 9, 2009
Ad Revenue Pain Meets the Multiplier EffectRick Edmonds, The Biz Blog, Poynter, Mar. 4, 2009
Coupons May Be One More Revenue Source of WorryRick Edmonds, The Biz Blog, Poynter, Feb. 25, 2009
MinnPost Seeks Small Bite of Help-Wanted MarketBill Mitchell, NewsPay, Poynter, Feb. 23, 2009
How Low Will Newspapers' Ad Revenues Go?Howard Kurtz, Washington Post, Feb. 19, 2009
Vanishing Ads, the Two Customers Problem &
Why Saving Newspapers is Not SimpleRick Edmonds, The Biz Blog, Poynter, Feb. 17, 2009
What Advertisers Want to Know About Your Web SiteBill Mitchell, NewsPay, Poynter, Feb. 16, 2009
The ethical journalist's guide to selling ads on a websiteRobert Niles, OJR, Feb. 13, 2009
Print drives online ad sales at newspapers Alan Mutter, Reflections of a Newsosaur, Feb. 3, 2009
Washington Post Selling Congrats-Only Obama AdsBill Mitchell, NewsPay, Poynter, Jan. 16, 2009
Is ad-supported journalism viable in a pay-for-performance age?Ethan Zuckerman, My heart's in Accra, Jan. 16, 2009
The Times to Sell Display Ads on the Front PageRichard Perez-Pena, New York Times, Jan. 5, 2009
When a Newspaper Stops Publishing in Print,
What Happens to the Print Advertising Dollars?Scott Karp, Publishing 2.0, Dec. 17, 2008
An Online Ad Forecast: Chilly and CloudyRick Edmonds, The Biz Blog, Poynter, Dec. 5, 2008
Should Newspapers Become Online Ad Brokers for Local BusinessesMark Glaser, MediaShift, Nov. 20, 2008
Can Newspaper Classifieds Really Be Saved? Steve Outing, ReinventingClassifieds.com, Apr. 18, 2008
Four Things About QuadrantONEKen Doctor, Content Bridges, Feb. 18, 2008
The Coming Ad RevolutionEsther Dyson, Wall Street Journal, Feb. 11, 2008
Poynter Online Article Search: AdvertisingTransformation Tracker Archives:Advertising Business Models Entrepreneurial JournalismGovernment's Role History of News Transformation Micropayments New Media Timeline News Economy News Transformation Examples Newsgathering Partnerships Nonprofits Paid Content Philanthropy Startups 
