Many North American media companies plan to deliver news via mobile phones, yet none are exhibiting or on the presentations program at
CTIA Wireless 2004 in Atlanta, which -- with more than 70,000 attendees -- claims to be "the world's largest conference of the wireless industry" (despite being only one-third the size of a similar conference held earlier this year in Cannes).
Hollywood entertainment companies are well represented, both as presenters and exhibitors, here at the Cellular Telecommunications & Internet Association's annual conference. They know better than to wait for the wireless industry to court them. Yet only Stats, Inc., a sports scores company that's exhibiting, might be considered a "news" company. These are some of the reasons why "content" means entertainment, not news, to North American wireless companies and their subscribers.
