Last week, IBM released an interesting study about the "open media" company of the future: a media company much more attuned to its audience -- a media company that embraces the notion of immersive media experiences for users. "We foresee growing participation in media experiences well beyond traditional media," the report says. "(The media) will focus on the core components that create value for their customers and consumers, divest unneeded properties, improve the monetization of assets -- and importantly, join with other players to achieve scale, lower costs, and offer value-added products and services." The report is available in PDF form
here.
