We've talked a bit about "trackback" on this weblog. (
Here's an Amy Gahran item about trackback's potential for news websites.) Trackback is an automatic way for your website to notify other sites when you publish a link to them -- so that they know you're talking about them. If you're still confused about how, exactly, trackback works, here's a
nifty tutorial (and
another from blog-technology vendor Movable Type) that will help the concept sink in.
I'm skeptical of the suggestion that Google News has humans...