UK tabloid newspaper
The Sun has decided to scale back the content available on its website, in order to improve the paper's falling circulation.
As reported by newsletter e-consultancy, managers at the newspaper conducted a survey that discovered the paper was losing about 90,000 readers a day to its website, which offers the same content as the paper but for free. Reporter Mike Butcher (who also blogs at
www.mbites.com) suggests that in the pure entertainment field where
The Sun operates, online readers have little reason to buy the newspaper after having checked the website. Would that not be true for any sort of website that offers the same info as the print publication? Plus, you would think the
Sun would rather keep readers at its own website, then sending them elsewhere.
The simple solution is to make the online Sun more...
