PR blogger
Steve Rubel has endorsed
John Kerry for U.S. president. He made the
pronouncement yesterday, in what I suspect will become a trend among bloggers to make their views known and to influence others.
Do you care who a blogger on (predominantly) non-political topics endorses publicly? While I doubt Rubel will influence many of his readers -- if any -- I can certainly envision other bloggers who do cover politics and current affairs and who have loyal audiences influencing their readers. Why shouldn't bloggers endorse, just as most newspapers do?
Well, I can see reasons for bloggers like Rubel to abstain from public endorsements. Because he covers a non-political field, his endorsement could turn off readers who swing the other way, and even lose him some of his audience. With most current-affairs bloggers, though, the audience knows which way they lean and doesn't need an endorsement to be published to figure it out.
Steve Rubel's good judgment was one of the reasons I...
