For young people, sending messages using SMS (Short Message Service) over cellular phones is more powerful than doing so through the Internet, according to a recent survey. The results of a
study conducted by Ericsson Consumer Lab show that 68 percent of Spaniards between 15 and 24 years old send messages with their cellular phones every day. But only 38 percent of young people connect to the 'Net on a daily basis.
Internet media companies should be thinking about this in terms of future prospects. It is worrisome for magazines and newspapers, since Internet media consumption is already higher than for print media. Internet accounts nowadays for 20 percent of European media consumption, only behind radio and television, according to a
study of the European Interactive Advertising Association (EIAA).
