My Poynter colleague
Larry Larsen points out an interesting new "
blogging appliance" released by the company
WhatCounts. This is a rack-mounted unit the provides blog,
podcast, and other content publishing capabilities in a plug-and-play box.
The device is targeted at corporations that want to get into blogging. A key feature is an approval process and permission system that allows blog content to be approved before publication -- a critical issue for most corporations when they're thinking about entering the free-wheeling world of blogging.
This sounds like something the news industry might investigate, too. Many editors, of course, are skittish about the idea of unedited items going live on employee blogs.
