The branded RSS reader for media sites is one of the
flavors of the month, it seems. As
RSS becomes more popular outside the geek crowd, news companies are realizing that there may be an opportunity to offer a simple news-aggregation tool to their online users, and have their own RSS feeds at the center.
Today comes word from
NewsGator Technologies of Denver that it's released the "NewsGate Private Label RSS Platform," targeted at the media industry.
DenverPost.com will be the first to debut this product, part of its strategy to create an RSS feed experience that's non-geeky.
