Should you ever use the phrase "Click here" for link on a webpage? Conventional wisdom says no -- that's it's tired usage and we should avoid it. But not so fast, says
Malcolm Davison in his essay, "
To click here or not to click here -- that is the question." (If you prefer,
click here to read his story.)
Davison cites arguments for (
click here), and
arguments against.
For news websites, I lean against using "click here." The technique uses extra wording when fewer will do -- and economy is important in helping our busy readers get through their day. But "click here" does have its appropriate uses, especially in marketing where the phrase serves as a call for action.
The trend toward convergence argues against the use of "click...
