E-Media Tidbits

How do weekly news magazines survive and make themselves relevant in the 24/7 digital news culture we find ourselves in? I remember subscribing to Time magazine when I was in college and in my 20s (I'm now well over 40) -- but I can't imagine reading it now (except while biding time at the dentist's office). In terms of the news analysis that the newsweeklies are famous for, I get more than enough from my online reading of news publications around the world (including the occasional visit to Time.com).

Newsweek is attempting to adapt with a new strategy of publishing new material on its website every day, according to this article from Online Media Daily. The initiative is called "Every Day, Every Week," and will feature in-depth coverage of a different topic each day of the week: health, business, political affairs, etc.

What I thought most interesting was this quote from Newsweek.com senior editor Deidre Depke: "We know what we're not -- we're not going to be regularly breaking news stories -- but we can deliver the thought-out, analytic take that Newsweek is known for every day. ... We want the site to be part of people's regular routine, whether they read the magazine or not."

Good. That's probably the only way the newsweeklies are going to reach people like me.