As
RSS feeds (a.k.a., webfeeds) become more popular, the debate rages (well, among Web-publishing geeks who care about such things): full content or excerpts meant to entice clicks to a webpage? Well, perhaps the answer is to offer both:
- A full-content feed that includes ads (so that there's money to be made from people who read a website's content without ever leaving their RSS reader interface).
- An abbreviated headline-only or headline+blurb feed with no ads, meant to get people to click through to a website and see ads there.
Gawker Media is experimenting with this approach on its
Lifehacker blog. (
explanation;
full feed with ads;
abbreviated feed with no ads.) Thanks to
Paidcontent.org for the pointer.
