Addressing a
Dutch publishers' conference in Amsterdam this morning,
Gregory Osberg, executive vice president and worldwide publisher of
Newsweek, made an interesting announcement. Within the next few weeks,
Newsweek is going to publish links to relevant
Technorati entries next to its articles. Technorati is a search engine for weblog entries, and with 11,099,179 weblogs watched and 1,194,778,492 links tracked, it definitely provides a good feel for "what's happening on the World Wide Web."
Newsweek articles will come with links to relevant weblogs, in the same way that Google provides links to relevant ads, based on keywords in the articles themselves. For
Newsweek readers it's an interesting service, as they will immediately see what discussions are taking place elsewhere on the Web on the subject they just read about. And for bloggers, they get the chance for a mention in
Newsweek. I am sure that a dedicated following of bloggers with start to comment on
Newsweek articles with the goal of accomplishing exactly that.
And from the point of view of
Newsweek as a publication? On the one hand, it is an acknowledgement that more interesting discussions between dedicated bloggers and their audience are taking place elsewhere than in their own pages. On the other hand, it sure will drive a lot of additional traffic their way.
I just discovered that Salon magazine www.salon.com is also offering...
