When the
Milwaukee Journal Sentinel's
Packer Insider
reported good early results selling a premium-content service to
football fans, there were high hopes in the newspaper industry that
others might follow. But few teams have the fanatical following of the
Green Bay Packers.
Now the
Atlanta Journal and Constitution is ending
its experiment with premium sports content, terminating
ajcsportsPlus.com. In an e-mail
sent to subscribers today,
ajc.com
editorial director
Hyde Post says the newspaper is mailing
pro-rated refund checks to subscribers and putting all of its efforts
into enhancing its free sports content.