Does
citizen journalism have to have a business model? That was one of the provocative questions asked in a panel at this week's
We Media conference in New York by
Dan Gillmor
of Grassroots Media Inc. After all, community theaters don't have a
profitable business model, yet they provide a valuable public benefit.
Could citizen journalism exist in some quarters in more of a non-profit
mode? (Just as in the theater community there's a mix of for- and
non-profit enterprises.) Probably.
Conference participant
Rory O'Connor pointed out that
Wikipedia
doesn't have a traditional business model, yet if the corporate market
were to value it, the open-to-all encyclopedia project probably would
show a worth of somewhere around half a billion dollars. (Of course, if
the founders tried to monetize it, the user base might rebel and dry
up, so perhaps that's unrealistic.) Ohmynews.com, the 5-year-old South
Korean news site that combines professional and citizen reporting, has
become profitable (though not yet wildly so).
Non-profit citizen media, and citizen-news initiatives
that employ non-traditional business models, will be part of the future
media landscape. Because of the nature of citizen journalism, and its
potential role in strengthening democracy and communities, non-profit
"we media" is certainly a good thing. I can imagine a future where
citizen journalism is supported both by private companies out to make a
profit as well as non-profits such as foundations.
Kudos to Steve for this review of citizen journalism. I...