"But let's just imagine a newspaper as a product, one that was just invented today. ... "It's a product you have to go and get in the rain, snow or wind and pull out of the hedge, the leaves or a coin-eating box on a dirty street corner. It's heavy. It's big. You're not interested in 90 percent of its content. And when you're done with it, you -- literally -- have to wash your hands and figure out how to properly dispose of the thing. "Would you buy this new invention? "Didn't think so."