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E-Media Tidbits

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Amy Gahran
A group weblog about the intersection of news & technology


Are 'Norgs' In Our Future?
Posted by Amy Gahran at 10:45 AM on Nov. 7, 2005
Last week in "The Trouble with Print," fellow E-Media Tidbits contributor Steve Yelvington pointed to Will Bunch's excellent October 24 essay in his weblog Attytood: "The New Philadelphia Experiment: Saving the Daily News."

Steve focused on an intriguing critique on the perceived value (or lack thereof) of the printed newspaper. That was fun, and worth reading. However, there was far, far more to Bunch's essay than that quip in the reader comments.

In short, I suspect this essay could become known as one of the seminal essays on the evolution of media.

Bunch isn't simply railing against the shortcomings of print. He's looking ahead to a vision of the future. In particular, he's looking ahead to where the news audience appears to want to go. From there, he considers how newspapers (which he envisions morphing into "norgs," short for "news organizations," a delightfully media-neutral term) might survive and thrive -- minus the print.

This essay is definitely worth reading, saving, and discussing. I think Bunch is really on to something here. The only significant omission I see in his vision is that he didn't mention the role that citizen journalism might play in the evolution of "norgs." I asked him about that in a comment, and I discussed it a bit today at I, Reporter. We'll see if he picks up on that.
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