Is TV the answer for newspapers trying to counter the (negative) effect of
Craigslist on their classifieds?
Here's a story from
MediaPost about a new program by the
San Francisco Chronicle that offers some of its classifieds in 30-second video form on a half-hour TV program, as well as streaming online.
The show's focus is on employment ads, for now, and it's set to run
Mondays, Tuesdays, and Wednesdays on UPN Bay Area Channel 44 at 5:30
a.m. (That's an odd time; let's hope job seekers who might wish to
watch have
TiVo.)
This is the latest move from the newspaper industry to respond to
threats to their classifieds livelihood. Expect to see lots more
innovation in the next year or two. The status quo on classifieds won't cut it much
longer.
We were doing this in Muncie, IN early last year,...
