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E-Media Tidbits

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Jan. 29, 2010

Foursquare, Metro Partnership Shows How Media Can Benefit from Geolocation Apps
Posted by Leah Betancourt at 12:36 PM on Jan. 29, 2010

As geolocation apps and features continue to be developed, they're bringing a new dimension to the relevancy and immediacy of information. Some news organizations are now beginning to see their potential and act on it.

Earlier this week, Canada's free daily, Metro News, announced a partnership with Foursquare, an application that lets mobile users tell their friends where they are. It also has a built-in gaming feature that lets people earn "badges" for traveling to new places with different people.

Under the partnership, which is just one example of how geolocation features are bringing about new possibilities for media outlets, Metro will add its location-specific editorial content to the Foursquare service.

Those who follow Metro on Foursquare will get alerts when they are near specific locations. So if Metro has reviewed a restaurant that a Metro Foursquare follower is near, the follower will get a tip about the place and a link to the review, a Metro News release said. ...


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Jan. 28, 2010

Watching Kindle, iPad and e-Readers? Openness is Key
Posted by Dorian Benkoil at 11:27 AM on Jan. 28, 2010
Even before the launch of the Apple iPad, pundits were declaring it the Kindle killer, and hours after its unveiling others were adding their voices. But I smelled trouble for Amazon's e-reader weeks earlier.

Though I own a Kindle and have also read its books on my iPod Touch, the last three or four e-books I've bought were from Barnes & Noble and O'Reilly publishing.

The reason? It's not that I own B&N's Nook or some other e-reader (yet); rather, those e-books come in formats that enable me to consume them on many devices, share them with friends and even grab portions to send to the world. The lessons, I think, are instructive for publishers and others who make their content available on digital devices.

I predict we'll start to see market share of non-Kindle e-readers increasing, and not only because those manufacturers are working to cut deals with publishers that are more favorable than the what one analyst calls Amazon's "wolfish" shares of revenues and restrictive terms...

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Becoming more open Amazon recently released a firmware upgrade to the Kindle 2... More.
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Jan. 22, 2010

Most Print and Online Journalists Use Social Media for Story Research
Posted by Tish Grier at 5:51 PM on Jan. 22, 2010

The discussions in many newsrooms about social media often focus on whether or not it is appropriate for journalists to have a presence in social networks. Yet there is far more to interacting with social media than participating in networks.

A recent study by Cision, a provider of newsroom software for the public relations industry, and Don Bates of The George Washington University Master’s Degree Program in Strategic Public Relations, sheds some light on how journalists use social media and what they think of it as a news resource. 

The survey of 371 journalists working for newspapers, magazines, and Web sites found that a large majority of reporters and editors now depend on social media sources for story research...

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rethinking the optomized media release Because you indicated Google is used most for search and... More.
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Young Online Newspaper Audience Dropping; Older Consumers Adopting Social Media
Posted by Dorian Benkoil at 10:33 AM on Jan. 22, 2010
Online newspaper consumption has dropped significantly among 18- to 24-year-olds, who are leading changes in media consumption. Meanwhile, use of digital media overall has increased, led by older consumers, who accounted for the largest percentage increases in the use of social media.

These are some of the findings of a new survey by IBM's Media and Entertainment group, part of the company's Institute for Business Value. The findings are to be released in coming weeks in presentations and a white paper.

The implications are important for those in the news business and illustrate that newspapers may have less time than they were counting on to figure out how to succeed online...

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Geographic variation? Dorian, In your follow-up, it would be interesting to learn... More.
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Jan. 11, 2010

Demand Media May Be Bad for Social Media, but Not for Journalism
Posted by Tish Grier at 1:50 PM on Jan. 11, 2010
In the last month, there has been a lot of sturm und drang over Demand Media, its model of content production, and its proprietary algorithm for optimizing content. Most of what was said, however, missed the point. I believe Demand Media is more of a threat to social media communications than it is to journalism and journalistic standards because of the kind of content it provides and what it does by providing search optimized content for corporate sites and evergreen content for the news industry. First, some background...

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Why Android Should Matter to Media
Posted by Dorian Benkoil at 7:31 AM on Jan. 11, 2010
Whether or not Google's Android platform for mobile succeeds quickly, people in the media industry need to pay attention.

I'll go back to the Web days of yore to help make the point. A decade or more ago, a fair number of news and other content Web sites ignored a chunk of the audience. If someone logged on from a Mac, or a PC using something other than a recent version of Netscape or, later, Internet Explorer, they might get distorted columns, broken images, unusable interactive graphics and other inconveniences. Today, alienating significant numbers of potential users is a no-no, even if they're only a single-digit percentage of the audience.

As consumption of content on mobile devices has grown, iPhones have been the popular flavor. Content sites optimize for display on the device or come out with apps. It's easy to see why: The iPhone has not only gotten lots of coverage and seized a share of Web usage out of proportion to sales of the devices, but its users also tend to be in the kinds of higher-income groups advertisers want to reach.

Still, adoption of other smartphones is increasing, and sites that make it difficult to consume the news on them will be foregoing other potentially lucrative users of devices that are growing in popularity...

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Jan. 8, 2010

News Orgs Take Social Media Seriously by Hiring Editors to Oversee Efforts
Posted by sree sreenivasan at 12:17 PM on Jan. 8, 2010

I am watching with interest the rise in the number of journalists with the title of social media editor (or something similar) within news organizations. This signals how seriously media outlets are taking social media, thinking about it strategically and incorporating it into workflows and overall output.

In recent weeks, I have had the chance to interact with several folks with such titles. Getting to know them and what they are dealing with and thinking about has been fascinating. In the weeks and months ahead, I will try to share some of that here and in my workshops.

If you want to get a sense of what these folks are reading/sharing, please take a look at the Twitter list that I created at http://twitter.com/sreenet/socmedia-editors. If you are not on Twitter, just bookmark that page and check in every once in awhile to get a flavor of what they are up to. Some have the words "social media" in their title, others are called things like community manager...

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Volunteer social media editor here Good post - the Twitter list of social media editors... More.
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Jan. 5, 2010

8 Tools to Help Filter Your Twitter Stream & Find News
Posted by Vadim Lavrusik at 5:58 AM on Jan. 5, 2010
If you're like me, you first hear about a lot of news and information through your Twitter stream. It's is an excellent way to tap into what the buzz is about at the moment. But if you follow more than 500 people who post frequently, it can be difficult to filter the stream and see what your most trusted sources have shared -- especially if you've been away for awhile.

Several desktop apps and Web sites, like TweetDeck and HootSuite, will help you manage your Twitter account. But there also are several services that will filter your stream and the collective content on Twitter so you can get the most important (or at least the most popular) news and information shared by users.

Here are eight sites that can help you filter the signal from the noise...

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Dec. 30, 2009

See Why These 10 (Plus) News Apps Do Mobile Well
Posted by Regina McCombs at 6:07 AM on Dec. 30, 2009
Getting a new app on your iPhone can be a treat or a huge disappointment. The disappointment comes when you realize, "That's all it does? It's just the Web site on my phone."

Mobile devices, especially smart phones, are becoming increasingly important in delivering news. So it's useful to look at news applications that serve the mobile user well, both in content and packaging. Looking at these apps can guide the rest of us as we figure out how to provide relevant content in the new world of smarter mobile phones.

I downloaded about 40 news apps and played with them, looking for those that target the needs of the mobile user and didn't simply duplicate a news site.

Some of my favorites give me location-specific information, while others are just fast and efficient at providing what I want in a readable, enjoyable format on the small screen. Some don't offer traditional news stories at all, but tools and information useful when on the move. And It took some searching, but I found three local news apps worth a look...

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Dec. 21, 2009

Use Niche Sites to Deliver Specialized Content to Targeted Audiences
Posted by Leah Betancourt at 12:01 AM on Dec. 21, 2009
Slicing and dicing local content targeted at a specific audience can make for a rich community, especially if the topic attracts passionate members who don't hesitate to chime in online about it.

For media companies with a sound footprint in their markets, launching a microsite that doesn't tout the long-established legacy news brand might require the heavy lifting marketing of a startup. But a separately branded niche site can work to broaden a media brand's online footprint.

"On a niche basis, you're capturing [users] you might not have captured otherwise. That's really what it's about," said Robert Passikoff, founder and president of Brand Keys Inc...

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Dec. 18, 2009

In the E-mail Era, Who Owns the Interview?
Posted by Paul Bradshaw at 10:20 AM on Dec. 18, 2009
Some time ago I was interviewed via e-mail for an article and, as I often do, after providing answers to the nine questions, I asked the following: "Mind if I republish these answers in full on my blog after the piece goes live?"

It turned out that the journalist actually did mind. In fact, in the correspondence that followed, the journalist explicitly refused me permission to publish my own answers before changing her mind and saying I could -- but without the accompanying questions she had supplied.

So who owns the interview? It's a curious question of an age in which the balance of power between interviewer and interviewee has shifted...

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Who, indeed? I'm wondering why a person would want to quote Q&A... More.
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Dec. 15, 2009

How News Organizations Can Create a Mobile-First Strategy
Posted by Steve Buttry at 6:02 AM on Dec. 15, 2009

I used to watch the crowds in airport lounges when I traveled, studying how people read newspapers. Even with circulation declining, you could see people reading newspapers intently. Especially after 9/11, people would have plenty of time to read while waiting for flights, and newsstands stocked a variety of papers to choose from.

Look around an airport lounge now. You'll see more people looking at their phones than holding newspapers.

When I see people in the airport lounge, I know time is only accelerating with each tap of their thumbs.

My concern over this acceleration pushed me last month to call for news companies to pursue a mobile-first strategy. New York University journalism professor Jay Rosen asked me to "describe what a 'mobile first' newsroom would do differently." That's what I'm trying to do here, start the difficult but important job of answering the question: How do we need to work differently (not just in the newsroom, Jay) to command the attention of those people reading and tapping small screens?

A successful mobile-first strategy will require effective work by reporters, photojournalists, designers, technologists, sales and marketing people, and management.

Read more to learn what is required of each group.

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Dec. 8, 2009

How AOL Hopes to Make Its New Content Push Work
Posted by Dorian Benkoil at 9:52 AM on Dec. 8, 2009
AOL's attempt to become one of the world's leading content-producing companies includes a big and underreported push to bring new efficiencies to the editorial process that its executives claim will let reporters and editors concentrate on making good content rather than just producing it for the Web.

With the company going public this week as a standalone entity worth an estimated $2.5 billion, a lot is riding on the initiatives. They were launched under CEO Tim Armstrong, who took the helm in April after heading sales at Google with previous stints in sales at Disney-related digital media properties.

At the heart of the new plan is a project called "Seed," through which freelancers will be able to register and get hired without the HR processing that today can take up to two weeks, said Bill Wilson, president of AOL Media, who heads content initiatives. ...

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Dec. 4, 2009

Fark, USA Today Deal Demonstrates Aggregation's Value in Link Economy
Posted by Leah Betancourt at 1:22 PM on Dec. 4, 2009
A recent deal between a heavyweight newspaper Web site and a popular edited news aggregator site shows the increasingly blurred boundaries among social media platforms, mainstream news and blogs as a result of sharing content. 

USAToday.com and Fark.com, an edited site that aggregates user-submitted links, recently launched a new partnership. As part of the deal, USAToday.com's Tech section is the exclusive host and sponsor of Fark.com's Geek page, and USA Today manages the advertising placements on the page, according to the statement released when the partnership was announced. 


Brian Dresher, USAToday.com's acquisition marketing manager who put the deal together, said in a phone interview that there's an expectation among savvy social media users that news will find them where they are, and that this partnership helps USAToday.com reach those users.

Dresher said they want to see growth in the USAToday.com's Tech section with a non-USAToday.com audience as a result of the site links in the right rail of the Fark partner page. 

Drew Curtis, founder of Fark.com, said this is his site's first content partnership with a major media brand...

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Nov. 30, 2009

Price Tag for WSJ.com in Microsoft-Murdoch Deal Could be $8 Million Annually
Posted by Dorian Benkoil at 1:20 PM on Nov. 30, 2009
Everyone and their uncle, it seems, is weighing in on News Corp.'s reported talks with Microsoft to block Google from searching its sites and give the privilege to Microsoft's Bing search engine instead.

Many are focusing on News Corp. CEO Rupert Murdoch's complaints that Google is "stealing" the content of his newspapers, and couching his complaints as an old-time publisher who doesn't understand the new "link economy." 

Others have characterized reports of the talks as a ploy to get a better deal from Google in News Corp.'s negotiations over the search giant's handling of ads on the News Corporation's MySpace property. A few are taking a look at the numbers.

But none I know of have come up with what I'd consider a realistic figure of how much Bing might have to provide News Corp. to make up for lost revenue for any given property, and under what conditions the deal might make sense, at least as a financially-based business decision, for News Corp.

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Knight News Challenge Reaches Out to Tech, Business Communities with Extended Deadline
Posted by Damon Kiesow at 10:56 AM on Nov. 30, 2009

With two weeks left in an unexpectedly late deadline, the 2010 Knight News Challenge is still looking for a few (thousand) good ideas to help save journalism.

The John S. and James L. Knight Foundation, sponsor of the 5-year contest which awards up to $5 million a year for innovative news and information projects, surprised many earlier this fall by postponing the 2010 competition's cut-off date only days ahead of the original October 15 deadline.

The two-month delay, until Dec. 15, raised obvious questions within the journalism community. More than 2,300 proposals were submitted for the 2009 competition, the third year of the Challenge. Were there fewer submissions or fewer good submissions this year leading organizers to have to extend the entry period?

"No," according to Gary Kebbel, journalism program officer for Knight. At the time the deadline was extended, entries "were running way ahead of where we were the year before," he said.

So why was it extended and has the extension made a difference?...


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PopTech not in News Challenge outreach Thanks, Damon. I work as the Digital Content/Community Manager at... More.
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Nov. 27, 2009

Power Struggles over Converged Newsrooms May Diminish Value of Web Sites
Posted by Regina McCombs at 6:34 PM on Nov. 27, 2009
When I heard that The Washington Post had let go two well-known video journalists, Steve Yelvington's tweet summed up my initial reaction: "WP online layoffs are sad and self-defeating, a step backward as printies seize power."

While the Post isn't officially talking about individuals affected, I've confirmed that Travis Fox, winner of more awards than I want to list in this space, and Pierre Kattar, who has also won his fair share of awards, lost their jobs at The Washington Post.

This isn't the first time a well-known multimedia figure has seen his job changed or eliminated. Just over a year ago, Colin Mulvany, who helped train many of the newspaper folks doing video today, was moved from multimedia editor to a daily news photographer at The Spokesman-Review in Spokane, Wash.

Of those laid off last week from the Associated Press, as many as five may be multimedia editors.

Layoffs are an epidemic, and lots of great journalists are losing their jobs, but it never fails to startle me when Web employees, in particular multimedia staff, are among them.

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If you could only keep 1 For those who worry that we'll lose the multimedia innovation...... More.
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Nov. 24, 2009

News Orgs Starting to Compete More with Marketers for Dollars, Audiences
Posted by Dorian Benkoil at 2:27 PM on Nov. 24, 2009
In marketing, executives talk of spending "above the line" and "below the line." Above the line is traditional advertising -- ads placed in publications and on TV, radio, Web sites and the like. Below the line relates to other ways that a product, brand or company message might reach a consumer, such as through public relations and corporate communications.

Traditionally, the budget to place ads on news Web sites, as for news publications and shows, has come from the above-the-line budget, which tended to remain roughly at a constant percentage relative to sales. Inasmuch as a news organization had to compete for ads, it was competing against others who were also selling similar ad space.

Recently, though, an accelerating trend has led to new challenges for those looking to support their digital media through advertising: Marketers are increasingly taking what used to be above-the-line dollars and placing them into the media they're producing themselves. They are using marketing funds to attract their own audiences, rather than advertising to others'.

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Nov. 23, 2009

How Demand Media's Business Model Can be Applied to Niche Sites
Posted by Vadim Lavrusik at 8:57 AM on Nov. 23, 2009
Demand Media has advertising-driven content down to a science. Instead of creating content for the Web and hoping that it generates revenue, the company works backwards by determining how much revenue each piece will generate before anything is produced.

The company uses a series of algorithms to pick through keywords that people are searching for on the Web and aims to create content unique enough to rank highly in those search results. It also determines how much advertisers would pay to be next to that content.

This is much different than simply using analytics to shift stories around on a home page or testing which headline will draw more readers. Demand is all about the dollars.

News organizations looking to create profitable content on the Web can see that Demand Media's model does make money -- although it forgoes editorial judgment and a journalism process. Yet news organizations could apply lessons from Demand's approach to their own companies, not for standard news operations, but for niche sites that are focused on reader demand and generating revenue.

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Nov. 19, 2009

Testing CUNY's New Business Models with Adjusted Assumptions
Posted by Dorian Benkoil at 10:29 AM on Nov. 19, 2009
Amid the rhetoric over how to support the business of journalism, the City University of New York's Graduate School of Journalism has taken a plunge by creating models of what a news network on the Web might look like with hard, if optimistic, numbers.

Broad and multi-tiered spreadsheets filled with detail build upon each other until at the bottom, they predict handsome profit margins for small, medium and large blogs, as well as a larger network that might aggregate them and have its own editorial and business staff. In the main cases, the sites are supported by advertising supplemented with other income streams.

The models, presented first this summer at the Aspen Institute and again last week at the "New Business Models for News" conference at CUNY, are a fine start, and the spreadsheets are provided openly. At both conferences, project leader Jeff Jarvis of the CUNY J-school said he was hoping people would test the models to strengthen their viability. "The aim," he said last week, "is to question, poke, probe, improve the business models."

My poking and probing shows that when the assumptions are changed to less optimistic but still reasonable scenarios, the models can swing to much lower profit levels or even losses.

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Great initiative I applaud the CUNY school for being at the forefront... More.
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