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Will free CDs get young people to buy Sunday newspapers?
Los Angeles Times
iMedia International has reached agreement with the Dallas Morning News and New York Daily News to distribute within their Sunday editions CDs filled with movie previews, music samples, video games, comics, celebrity interviews and advertisements. "It was a gamble for us to do this," says a veep at the Dallas paper, which has been distributing CDs since April. "I'm not ready to say it will definitely pay off in the long run or that my advertisers will embrace it. But so far it looks really good."
Posted at 9:34 AM on Aug. 8, 2006
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