New York Times | Wall Street Journal
NBC and Microsoft representatives talked to Bancroft family advisers, but after the preliminary discussions and a more detailed analysis by NBC and Microsoft execs, they decided against going further, reports
Steve Lohr. "Mainly, the economics just didn’t make sense," a source tells him. || Related
story. ||
Richard Siklos: "Some wonder what would have been possible had [NBC owner] G.E. bought Dow Jones in the mid-1990s -- which it considered doing -- rather than becoming long-term partners."
