Romenesko

Time.com
"What if, at the Journal, we spent $100 million a year hiring all the best business journalists in the world? Say 200 of them," Rupert Murdoch tells Eric Pooley. "And spent some money on establishing the brand but went global -- a great, great newspaper with big, iconic names, outstanding writers, reporters, experts. And then you make it free, online only. No printing plants, no paper, no trucks. How long would it take for the advertising to come? It would be successful, it would work and you'd make ... a little bit of money. Then again, the Journal and the Times make very little money now."